Media Info Bureau

The VAB, the broadcast television industry's sales advocacy organization, has released a White Paper that finds that, based on the input from more than 200 marketers, 92% of these ad budget decisionmakers are adopting audience-based buying — at least to some degree.

Nearly half of Gen Zs aren’t old enough to drive a car, yet they’re driving marketing and retail strategies around the world. “It’s a challenge to build loyalty among a generation whose digital prowess enables them to constantly discover and experiment, and who value the freedom to continually reinvent themselves,” an IRI research leader notes.

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in "m-commerce "and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021. There's just one caveat.

"Every presentation is a performance," says veteran PR exec Rosemary Ravinal. "It is a performance with a specific audience in mind, concise content, delivered with energy and authority," she writes. "Whether you are doing a virtual presentation or in-person, there are common best practices that will ease your discomfort and greatly improve your impact."

Advertising intelligence company Standard Media Index (SMI) has brought to the marketplace a "Pricing Intelligence Suite," which includes Digital CPM for streaming video as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV.

Whether on Zoom or in person, it is easy to lean on filler words or word whiskers, as they are often known. They become verbal crutches that we use either consciously or unconsciously when we are nervous, get rattled or are not sure about what we are saying. PR pro Rosemary Ravinal offers some steps on how to eliminate these pesky word whiskers.

All of Cox Media Group's radio and TV properties have fallen victim to an apparent ransomware attack — a cyber nightmare that began late last week. It's just the latest in a string of incidents involving radio broadcasting companies. What would you do if your operation is next?

The Accenture research report encompassing 9,326 workers in 11 countries titled, “The Future of Work: Productive Anywhere,” found that 40% of individuals feel they can be productive and healthy anywhere — either fully remote or onsite or a combination of the two — as the hybrid workplace emerges.

Over the past decade TV has been changing gradually, but it’s truly in the past year that it has suddenly transformed. As Justin Fromm, head of research at LG Ads, sees it, "To keep up with how consumers use their TVs, advertisers must shift how they think, plan, and buy TV."

How should businesses combine the flexibility of remote work with the opportunities of in-office interactions?  Hybrid solutions provide the best of both worlds with employees rotating in and out of offices configured for the virtual world, says veteran public relations and communications professional Rosemary Ravinal.

Newly released research finds that the total market value of digital content will grow by 105% over the next five years. This value, says Juniper Research, takes into account pay-per-download revenue, in-app content spend, subscription revenue and ad spend over digital content.

Global pay TV revenues for 138 countries have been placed under the microscope by Research and Markets, a British market intelligence shop. What does their findings show, with respect to growth trends? On a worldwide level, revenue increases stopped five years ago. While that's distressing enough, the dip comes as the number of pay TV subscribers rose.

Domestic ad spend for the pharmaceutical and healthcare category is forecast to be $11.1 billion this year, WARC notes. What does this mean for brands, consumers and the healthcare system? The research firm took a look, and has this report.

The Corporation for Public Broadcasting partnered in a study designed to better understand how young people are engaging with media today. Roughly 50 tweens and teens were asked, among other things, how they find new shows, apps, or videos. Their findings conclude that young people crave authenticity as they grapple with the issues of today.

Esteemed GroupM Global President of Business Intelligence Brian Wieser has singled out three key areas that have been transformed the most for his firms clients over the past months. While e-commerce and "responsible investing" are two of these areas, it is the third — linear and Connected TV — that deserve the industry's attention.