Nearly half of Gen Zs aren’t old enough to drive a car, yet they are driving global marketing and retail strategies around the world.
It’s no wonder: Gen Z is poised to be the most influential generation in human history. The oldest members of Gen Z are just graduating from college, while its youngest members are still in grade school. Despite that, they account for 20% of all U.S. consumers, with an estimated direct buying power of $143 billion.
