Media Info Bureau

Public speaking on Zoom is not a panacea for nervous speakers. On the contrary, it poses its own set of challenges that can be overcome with practice, focused exercises, and good coaching. In this column, Ravinal provides a variety of exercises and techniques to counter glossophobia, the scientific term for performance anxiety or stage fright.

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.

As the competition for consumer attention heats up with traditional, big-tent broadcasters continuing to launch their own streaming services — i.e. Peacock, Paramount+, and Discovery+ — one big question arises. How can local TV broadcast networks stay competitive with streaming apps of their own?

Nielsen has some happy news for those who own or manage radio stations. Listening levels are at their highest point since April 2020.  That said, were radio listening levels acceptable prior to the start of the COVID-19 pandemic? Here's a RBR+TVBR OBSERVATION you won't want to miss ... and will want to respond to.

How can you take a playful approach to planning and practicing for your next gig? If you are going it alone without a public speaking coach, here are six steps from veteran PR pro Rosemary Ravinal you can take on your own to prepare for your presentation through playtime.

The term "Latinx" has emerged in recent years as one used when discussing Hispanic Americans without making a gender specification. Some have argued that the term needs to be retired, as few Hispanics use the term themselves. A new Gallup poll solidifies this argument, while also showing that Blacks aren't clamoring to be defined as "African American."

After taking a close look at domestic digital advertising growth, noted media analyst Michael Nathanson uses the word "only" to describe the acceleration in dollars for the GAFAN group.  What does this mean for broadcast media companies set to release their Q2 earnings reports, if Facebook, Alphabet, Twitter and Snap were disappointments to Wall Street observers like him?

Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero — its "Saturday Soccer" program slate. The campaign, #BecauseFútbol, features three new Spanish-language TV spots.

There are thousands of stories all around you. You simply need to understand what makes for good stories and how to use them for strategic communication, veteran public relations executive Rosemary Ravinal notes in this column.

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.

Conventional wisdom, in the words of MoffettNathanson Senior Analyst Michael Nathanson, calls for "a massive reacceleration in subscriber growth starting in Q4," flowing into 2022 with some 28 million new Netflix subscribers. But, what if that conventional wisdom is wrong, Nathanson asks. 

When you are communicating your big ideas, persuading, and inspiring others, it is your voice that helps establish your authority and humanity. Yet audio problems continue to plague meetings on Zoom and other platforms. Here are some tips to help overcome those challenges, courtesy of veteran PR pro Rosemary Ravinal.

A "Digital First" strategy and plans to grow digital revenue to $250 million within three years. Why its interactive arm was able to accelerate subscriber growth during a pandemic. Those are just some of the topics Noble analyst Michael Kupinski addresses in an exclusive interview with Townsquare Media CEO Bill Wilson. We've got the details.

In an exclusive column, the newly named CEO of LG Ads notes that the demise of this structure and linear TV in general has long been prophesied and discussed, but still commands the majority share of overall video advertising.