Media Info Bureau

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.

Conventional wisdom, in the words of MoffettNathanson Senior Analyst Michael Nathanson, calls for "a massive reacceleration in subscriber growth starting in Q4," flowing into 2022 with some 28 million new Netflix subscribers. But, what if that conventional wisdom is wrong, Nathanson asks. 

When you are communicating your big ideas, persuading, and inspiring others, it is your voice that helps establish your authority and humanity. Yet audio problems continue to plague meetings on Zoom and other platforms. Here are some tips to help overcome those challenges, courtesy of veteran PR pro Rosemary Ravinal.

A "Digital First" strategy and plans to grow digital revenue to $250 million within three years. Why its interactive arm was able to accelerate subscriber growth during a pandemic. Those are just some of the topics Noble analyst Michael Kupinski addresses in an exclusive interview with Townsquare Media CEO Bill Wilson. We've got the details.

In an exclusive column, the newly named CEO of LG Ads notes that the demise of this structure and linear TV in general has long been prophesied and discussed, but still commands the majority share of overall video advertising.

In this RBR+TVBR Observation, our Editor-in-Chief takes the DeLorean to a time before he was born to listen to the biggest pop music station in the nation. His assessment? What a horrible specimen on something deemed so great by radio historians. The problem? Commercials. Lots of them.

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!

The latest quarterly broadcast station totals have been released from the FCC. And, when one compares the numbers to the end of the first quarter of 2021, a clear trend can be seen: AM radio stations continue to be in decline, while FM translators are more numerous than ever. 

Though most broadcast media have returned to their studios, many interviews will continue to take place on Zoom. The bar has been raised for showing up looking sharp and professional. How should you prepare for a press interview? Veteran public relations executive Rosemary Ravinal offers these tips.

Did you know that 82% of advertisers are looking for “direct to consumer” strategies to grow in an increasingly competitive environment? This is one of the challenges Kantar mapped out in a Media Navigator study that it has just launched.

Cordless television consumers are on track to become the predominant TV consumer in the next year. That's the primary finding from the fourth Future of TV survey from The Trade Desk.

This column was originally intended to offer commentary on what "Classic Hits" are in 2021. But, a funny thing happened along the way: full newscasts, and a lively host, to be precise. It led our editor-in-chief to pen a column about what it means to truly be live and local in an era where local news in the smallest of towns could be lacking or altogether devoid.

"TV has and will continue to transform as Connected TV becomes more widely adopted, moving from tested to trusted across all types of advertisers." That's the viewpoint of "the largest independent global measurement and attribution platform for converged TV." While they certainly have a bias, TVSquared's latest Connected TV report is worth a look.

Public speaking mastery is hard work and requires tons of practice and great coaching. But, says veteran PR executive turned Zoom coach Rosemary Ravinal, if you take your delivery alone and the mental blocks that hold you back from greatness, there are a few things you can do improve right away.

Want to take your coaching game to the next level? This column from expert sales trainer Barrett Riddleberger is worth six minutes of your time. Here, he provides a list of "proven" techniques that effective sales managers use to improve sales performance.