Media Info Bureau

Over the past decade TV has been changing gradually, but it’s truly in the past year that it has suddenly transformed. As Justin Fromm, head of research at LG Ads, sees it, "To keep up with how consumers use their TVs, advertisers must shift how they think, plan, and buy TV."

How should businesses combine the flexibility of remote work with the opportunities of in-office interactions?  Hybrid solutions provide the best of both worlds with employees rotating in and out of offices configured for the virtual world, says veteran public relations and communications professional Rosemary Ravinal.

Newly released research finds that the total market value of digital content will grow by 105% over the next five years. This value, says Juniper Research, takes into account pay-per-download revenue, in-app content spend, subscription revenue and ad spend over digital content.

Global pay TV revenues for 138 countries have been placed under the microscope by Research and Markets, a British market intelligence shop. What does their findings show, with respect to growth trends? On a worldwide level, revenue increases stopped five years ago. While that's distressing enough, the dip comes as the number of pay TV subscribers rose.

Domestic ad spend for the pharmaceutical and healthcare category is forecast to be $11.1 billion this year, WARC notes. What does this mean for brands, consumers and the healthcare system? The research firm took a look, and has this report.

The Corporation for Public Broadcasting partnered in a study designed to better understand how young people are engaging with media today. Roughly 50 tweens and teens were asked, among other things, how they find new shows, apps, or videos. Their findings conclude that young people crave authenticity as they grapple with the issues of today.

Esteemed GroupM Global President of Business Intelligence Brian Wieser has singled out three key areas that have been transformed the most for his firms clients over the past months. While e-commerce and "responsible investing" are two of these areas, it is the third — linear and Connected TV — that deserve the industry's attention.

NBCUniversal, MAGNA, and Identity have teamed together for a new research study released today that explores 'the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.'

Today we take a dip into the RBR+TVBR Mailbag, which includes a letter that was worth sharing with our readers. The topic: the lack of presets on a brand-new Sport Utility Vehicle's snazzy OEM in-dash entertainment system. According to this industry CEO, it's a problem. Is this leader overreacting?

Every day you can see and hear commercials that were created by committee. These, says Jeffrey Hedquist, are commercials that sound like … well, commercials. "They make you want to change the station, or at best, ignore the message." His recomendation? Take a few risks.

Standard Media Index's Q1 2021 "Anglo Market Report" takes a deep dive into ad trends across North America, Australia and New Zealand, and the United Kingdom but not Ireland. In these locales, SMI finds, combined ad spend has lifted 4% above the total recorded in Q1 2020 and 1% above the pre-COVID Q1 2019 period.

"A year after most of us were forced to work from home, I cringe when I hear from online meeting managers that they still struggle to get participants to turn on their cameras," says noted communications and PR veteran Rosemary Ravinal. "Speaking to a black tile on screen is a morale crusher." These tips could aid in your virtual team building needs.

"The equity markets have transitioned from looking to buy COVID winners in early to mid-2020 to seeking re-opening plays post the announcement of new successful vaccines last November to this current amorphous period of aimless drift," notes Analyst Michael Nathanson. "In our world, the question is what should media and internet investors do now?"

NAB President/CEO Gordon Smith offered remarks on the state of the industry, and on his year-end farewell from public service, at the association's State Leadership Conference. We're pleased to share them in their entirety.

While the "whip antenna" on two General Motors truck lines gets attention for the one and only reason the automotive company kept it there for its newest models, GM is also attracting eyeballs for something that could eventually impact in-car audio consumption. Self-driving vehicles are coming.