Media Info Bureau

In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.

MoffettNathanson Senior Analyst Michael Nathanson is not sure who to trust: ad agencies who dismiss supply chain woes as a worry or some of their biggest clients, who believe they'll slice their ad dollars because of the problem. "We believe the difference in these views is that the agencies are not just exposed to media spend, but have a variety of businesses serving broader marketing needs for their clients," he notes.

Appearing at the ANAs Multicultural Marketing & Diversity Conference in San Diego, P&G marketing head Marc Pritchard spoke of what he calls "the entrenched habits in how we do marketing." He also outlined a path to building new habits he says are needed to widen the opportunity for multicultural marketing.

WMC researchers came to this conclusion after analyzing some 62,002 pieces of content from January 1 through March 31 for 30 news outlets across four platforms: print newspaper, online news, broadcast network and cable TV news, and wire services in the United States. Local radio and TV was absent from the study, prompting a RBR+TVBR Observation.

CEO Bill Livek has made it clear that Comscore has "pioneered" the modern technology powering the future of media measurement. The company executive trumpets that view in what he calls "an open letter to the industry." Whether the letter is factual or a long marketing piece remains up to the industry to judge.

The recent press about General Motors (GM) investing in the minority-owned "media ecosystem," while warranted and overdue, still treats all "minority" owners as Black or Hispanic. That's the theme of this Letter to the Editor from the President of In-Language Radio, Jamie Arbona.

Here's something you may want to read while not consuming anything hot: Advertiser spend on TV and social media is twice as high as daily consumption. That's the not-so-pleasant takeaway from new WARC analysis, conducted on a global level, of more than 715,000 consumers across 100 markets.

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences, largely known as loyal cable and satellite television customers, are increasingly opting to cut the cord.

Virtual meetings will remain a major part of how we work for months, or perhaps years. And, as longtime public relations professional and "Zoom" expert Rosemary Ravinal sees it, this will provide new opportunities for those who acquire the skills necessary to deliver world-class online presentations.

What is the role social communities play in influencing purchase decisions? WARC, in partnership with TikTok and Publicis Groupe, came together for a just-released study that helps answer that question. Their work outlines what they say is "the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase."

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.

During a roughly five week period in 2020, the Walt Disney Co.'s stock value surged to a price upward of $170. The company's shares were buoyed, in part, by Pfizer’s successful Phase-3 vaccination trial and Disney’s second Direct-to-Consumer investor day. Nearly one year later, MoffettNathanson Senior Analyst Michael Nathanson notes, "the stock is seemingly stuck in neutral." What's wrong?

Is a subscription to SiriusXM really worth the money, especially in a locale where HD Radio multicasts abound and Bluetooth connectivity puts audio from around the world through one's car speakers in a matter of seconds? According to our Editor-in-Chief, the answer is an easy one: Yes.

Analyzing billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform, the report uncovers insights on incremental reach and how to best approach converged TV strategies.

Veteran public relations pro Rosemary Ravinal is often asked, “How do I stand out during a virtual meeting and make a strong impression?” "My answer draws from techniques honed during my corporate career, combined with what I teach my clients about public speaking and executive presence online," she says in this latest Media Information Bureau column focused on Zoom excellence in today's workplace.