Media Info Bureau

Comscore's Steve Walsh returns to the InFOCUS Podcast, presented by dot.FM, to discuss how Comscore is offering its Consumer Intelligence reporting to all 210 local markets.  The conversation touches on addressable advertising, long stop sets, and how data can help balance digital and linear media in attracting advertisers to both forms of visual entertainment. LISTEN HERE

How are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.

At his talk at the Miami Book Fair in November, WJR-AM in Detroit air talent and respected author Mitch Albom served up valuable lessons about great presentations that caught "Zoom expert" and public relations veteran Rosemary Ravinal's attention. In her view, what Albom said provides key learning lessons on how to perfect the great presentation.

The Ahmaud Arbery case drew national attention and condemnation for its racial overtones. In Brunswick, Ga., a local radio element surfaced that Media Services Group Managing Director Eddie Esserman — himself a licensee in the Brunswick area — believes is overlooked.  It involves a Talk radio station owned by iHeartMedia.

CIMM, in conjunction with Project X Institute's Jon Watts and Alan Wolk of TVREV, have announced the development of a "Guide to Converged TV Measurement Providers." Upon completion in early 2022, the guide seeks to provide a landscape of the entire Converged TV measurement ecosystem in the U.S, as well as a comparative analysis of the companies who are conducting converged TV audience measurement.

Should a network affiliate be held accountable for an apparent violation of the FCC's rules pertaining to Emergency Alert System tones, if the allegedly infringing action is solely based on network programming the affiliate is contractually obligated to run? The answer could be no, one noted Washington, D.C.-based communications attorney tells RBR+TVBR.

From Uber to Lyft, from retailer to sundry shop, traditional radio appears to be alive and well in Midtown Manhattan, let alone the rest of the Big Apple. This leads our Editor-in-Chief to exclaim, "Can someone please alert Madison Avenue that New York loves Radio?!"

WMC’s “The Status of Women in the U.S. Media 2021” report draws data from 110 studies that together show the standing of women across all media, including legacy and digital news platforms, film, television, radio, technology, literature, and more.

Speaking at Forecast 2022 on Tuesday, Scott Schober of Cybersecurity Ventures and President/CEO of Berkeley Varitronics Systems soberly shared with attendees of the daylong conference that they will never stay ahead of the hackers. Building on that theme, cybersecurity company Surfshark has new facts that sound new alarms when it comes to online security. They start with e-mail address protection.

"You and who you are make the difference when you speak," says "Zoom expert" Rosemary Ravinal in this column. "Your pitch, rate of speech, volume, inflection, articulation, overall vocal variety, and accent are part of the individual tendencies that comprise your natural style."

Attention, broadcast TV station owners and managers: Streaming growth has stalled, and the fight for streamers is now to retain subscribers. That's the big takeaway from research released late last week by Kantar, which says this fight for retention will be heightened between now and the end of the year. Can broadcasters perhaps benefit from this, in particular with their digital multicast and/or OTT offerings?

It's being called "the most comprehensive and in-depth source of econometric data and analysis covering the entire U.S. audio media industry for the 2019-2023 period by all three industry KPIs. Here's your first look at PQ Media's "U.S. Audio Media Forecast," which covers over 40 audio media platforms, channels and categories.

Emmis Communications founder and CEO Jeff Smulyan has seen a lot in his career. Now, thanks to his teenage daughter, he's collected his thoughts, put pen to paper, and has written a book that is set for a 2022 release.

CIMM and the ARF have just released the fourth iteration of their common language for media measurement. Lexicon 4.0 now has over 4,000 terms and definitions -- from Addressable Advertising to Vanity Metrics -- and is outlined here.

Faced with the reality that remote teamwork will continue indefinitely, department heads and meeting managers are eager to find activities to bring teams closer together. Rosemary Ravinal, the veteran public relations executive turned "Zoom" master, has some suggestions.