Media Info Bureau

“Fake news” on social media, decried as a threat to democracy, is a subject nonresident senior American Enterprise Institute fellow Mark Jamison is speaking out about. He argues that giving users greater control of social media content moderation may be the best approach for ensuring misinformation is prevented from any mass dissemination.

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But, Deloitte concludes in its just-released 2023 Media & Entertainment Industry Outlook, "the real story" for the coming year is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem.

The 2023 Edelman Trust Barometer is out, and it reveals that business is now viewed as the only global institution to be both competent and ethical. How big is business' trust factor? It's huge.

What does magic have to do with public speaking? They are both about transformation, says veteran public relations executive and “Zoom expert” Rosemary Ravinal. "Done right, the spoken word can galvanize, inspire, empower, and move people to action," she says in this new column.

Attention, broadcast media and spot cable TV sellers: "Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers' journey outside the traditional ad break." That proclamation comes courtesy of MAGNA's "MAGNA Media Trials" and one of the streaming video industry's biggest brands.

What are the audience metrics and what does the revenue for Black-Owned Radio look like? The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services partnered up to provide the industry answers to those questions. The results of this summer 2022 report can be seen here.

When was the last time you did a personal brand inventory? Veteran PR pro and "Zoom expert" Rosemary Ravinal believes the start of a new year is a perfect time to review your professional and personal social media profiles, e-mail signature, how you dress and how you introduce yourself to others. "Plus, your verbal and non-verbal communication are among the many assets that are uniquely yours," she advises.

A new report finds that, as the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory to better enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition.

Roku announced the launch of the Roku Select and Plus Series TVs, the first-ever TVs to be both designed and made by the company known for its OTT delivery capabilities, its "FAST" channels, and its foray into feature films with a faux "Weird" Al Yankovic documentary.

Chris Fleming has become known across the radio industry as the EVP of El Dorado Broadcasters, with stations in the High Desert of Southern California and in Yuma, Ariz. He's also an author, and has now released an audiobook which Fleming describes as "a collection of techniques, real-life examples, and cautionary tales from today’s business climate."

You've just had a great meeting with a local direct client. The last words you heard from the client were, “That sounds great. I think we can do this." Then, there's silence. What happened? Here's what sales consultant Paul Weyland has to say on the matter.

As 2022 comes to an end, the inevitable predictions on what will likely transpire over the next 12 months have surfaced. That said, executives at TransUnion chimed in on what they're seeing across streaming, audio, Connected TV, and AVOD. It's worth a read.

Michael Nathanson, Senior Analyst at MoffettNathanson, admits that his Wall Street advisement house has painted "a grim picture" about the current state of linear TV thanks to accelerated cord cutting trends. Now, he laments, "We darken that picture even more." Brace yourselves.

The ad sales advocacy group for broadcast television in the U.S. on Monday released fresh data points from the full 2022 Voter Funnel survey, which focus on media’s influence on voters following the midterm election in Arizona, California, Florida, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin. What did TVB find?

Today, "Over the Top", or "OTT," delivery of programming is more common than ever. That's why getting a good seat on the OTT train steamrolling through the media and advertising landscape may be prudent. In this column, Francesco Moretti, Deputy CEO of Fincons Group, offers tips to broadcast TV operators on why competing in the OTT market is essential for continued growth and sales success.