There are many choices for marketers when it comes to radio stations targeting Hispanic audiences, in particular those who consume Spanish-language audio programming. But, investing in Hispanic-owned and targeted radio has considerable value.
That’s the message Spanish Broadcasting System (SBS) is sharing in a “premium content investment report,” another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.
