Intelligence Briefs

At the MIPCOM trade show, Glance (Global Audience & Content Evolution) unveiled the latest trends that are drawing the young adult audiences in. We've got a look a what Glance, from France's Mediametrie, shared.

As new video platforms continue to proliferate and entertainment trends evolve, children are consuming increasing amounts of content from a wider variety of sources, and often multi-tasking to fit more in. That’s according to the latest Kids Tech consumer survey results from Futuresource Consulting.

Specialists in local media buying and planning are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways. It is one key takeaway from a survey of FreeWheel's Strata platform users, most of whom work in local ad planning and buying. 

Deloitte’s Telecom, Media & Entertainment Industry Sector Leader for Audit & Assurance explores in this exclusive column the important accounting changes taking place in the TV industry, and the implications these changes will have for CFOs of broadcast TV organizations and their finance departments.

Long before featured columnist Ken Benner began writing about "the abuse of the media and, in particular, broadcasting," he focused on consumer financial abuse. This fueled his desire to fight for radio and TV station owners. In this column, his discontent with Capitol Hill leaders continues.

"Fox’s early life as a new company has been nothing short of disappointing." Ouch. That's the assessment of the reborn Fox Corporation from Michael Nathanson, who laments that Fox has been hurt by multiple headwinds. As such, it has been able "to prove the superiority of their strategy and assets."

The week of Sept. 23 will likely go down as one of the most contentious ones in the history of the U.S. government, says featured columnist Ken Benner. It began with an excellent speech at the National Press Club by the one person in D.C. Benner has the greatest respect for: Ajit Pai.

TV news coverage of political events is some of the most watched programming in the U.S. In fact, viewership of news events related to political topics rivals even the most popular sporting events. That's one key insight from a new VAB report, which examines the appetite for news and the corresponding rise in ad spending.

In June 2016, Garvey Schubert Barer's Judy Endejan warned that hackers are targeting stations. Today, Entercom, Max Media, Urban One and Townsquare Media are on the victim's list. Prevent your company from adding its name to this list in an encore Media Information Bureau column.

In this column from AEI Visiting Scholar Mark Jamison, questions the "Journalism Competition and Preservation Act of 2019." The Act would give media companies an antitrust exemption to collectively withhold content and negotiate prices with online distributors with at least 1 billion monthly users.

Next generation voice assistants and associated CE technologies are going to be the next battleground for in-car technology leadership. Voice assistants are also developing intelligent interjections, such as Amazon Alexa hunches, which could lead to wider use.

After exponential growth in adoption of streaming between 2010 to 2016, the share of adult TV viewers who stream at least some of their TV content has plateaued for the past three years at around 65%. That's according to a just-released report from Horowitz Research.

On March 27, FCC document "DA 19-214" was released by the Commission. Featured columnist Ken Benner took notice, as it included a request for membership in the Technological Advisory Council. "My colleagues, with far more experience and talent than I, expressed interest in this 'wonderful, prestigious' invitation," he notes.

If the media buyer or planner your company works with lacks access to all the data needed to create actionable insights, they’re not alone. According to a new report from Kantar, only 8% of marketers think they have all the data they need. It's a top takeaway from "Getting Media Right: Marketing in Motion."

A London-based linear and digital TV attribution company with a New York office to service U.S. clients has released its latest analysis on television ad performance insights for automotive brands. It analyzed more than $10 billion in TV ad spend during the first half of 2019. What did TVSquared find?