With so much content available to young adults these days, their media consumption differs greatly from that of older age groups. In this constantly changing ecosystem, TV channels and digital platforms are competing creatively to nurture their appeal to this audience.
At the MIPCOM trade show, Glance (Global Audience & Content Evolution) unveiled the latest trends that are drawing the young adult audiences in. We’ve got a look a what Glance, from France’s Mediametrie, shared.
