Kantar: A Strong Lack Of Confidence In Marketers’ Media Programs


If the media buyer or planner your company works with lacks access to all the data needed to create actionable insights, they’re not alone.

According to a new report from Kantar, only 8% of marketers think they have all the data they need. It’s a top takeaway from “Getting Media Right: Marketing in Motion,” which finds that struggles with data and insights have created a lack of confidence among marketers, who are increasingly questioning if they have the right media mix.

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