ADHD In Action? Kids Multitasking While Consuming Entertainment


Come spring 2020, Quibi — from the mind of Jeffrey Katzenberg — will be offering “snackable content” with millennials and Gen Z consumers in mind. It’s all designed to appeal to a generation of media consumers who seemingly love small doses of audio and video content delivered via social and digital media platforms.

But, what about school-aged children who won’t be graduating high school until 2028?

New research from Futuresource Consulting declares that engagement is under threat.

With billions of dollars set to be allocated toward NEXTGEN TV, broadcast media leaders may wish to read a freshly penned report that explores entertainment consumption trends, social media interaction, gaming and device usage of kids between the ages of three to 16.

U.S. kids weren’t the only ones included in the study Children in Brazil, China, France, Germany, Mexico, the United Kingdom were also examined. Their behavior wasn’t remarkably different.

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