Intelligence Briefs

In this Media Information Bureau column, an AEI adjunct scholar believes there is "some merit" in the FCC collecting data on internet usage factors, including those required to calculate "breadth and depth measures," and to assist policy, antitrust, and business decision-making.

Bob Maccini, founder and CFO of Drive Time Metrics and a Director at brokerage Media Services Group, shares his thoughts on how in-vehicle consumption analytics "will have a game-changing impact on the quality of audio delivered to a vehicle" in this Media Information Bureau installment.

On November 2, 1920, KDKA-AM in Pittsburgh made the nation's first commercial broadcast. As many prepare to mark radio's centennial celebration, longtime programming consultant Clark Smidt suggests operators work harder to bring "instant radio magic" back.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. That’s the finding of an analysis conducted by global location intelligence company of 500 million digital location targeted impressions delivered in the U.S. and United Kingdom January to June 2019.

Consumers are shifting to streaming both short-form and long-form video. Broadcasters will need to stay ahead of these trends. One solution for a TV station owner may lie in understanding how Asian Americans watch television. Simply put, they are leading the streaming wave.

MoffettNathanson's two big analysts, Craig Moffett and Michael Nathanson, were horrified at the then still-preliminary Q2 cord-cutting results. The final numbers are in, and they are indeed distressing — not just for traditional distributors, but for the programmers as well.

The latest "Chart of the Week" from Borrell Associates features a particularly intriguing insight from its recently completed survey of 442 local ad agencies. "[It] looks like they're still in love with broadcast TV, but they've started open relationships with other video platforms," says Gordon Borrell.

"It all began in the summer of 1964, when hundreds of radio and television stations received an envelope addressed simply to the 'Chief Engineer,' postmarked Cleveland, Ohio." That's how columnist Ken Benner begins his latest installment -- a tribute to the Society of Broadcast Engineers.

Multicultural consumers comprise almost 40% of the total U.S. population, yet multicultural media investments make up only 5.2% of total advertising and marketing spending. That's according to PQ Media, which conducted a research study on behalf of an ANA group.

"It is doubtful any other profession than American Broadcasting has paid a heavier price for irrational legislation spurred by special interests with hidden agendas," notes Media Information Bureau featured columnist Ken Benner, a "mock" inspection expert. Today we explore another current example.

"The basket of media that a buyer incorporates into their measure of inflation should evolve." That's just one of the nuggets found in this latest post from Brian Wieser, formerly of Pivotal Research Group and now GroupM's Global President of Business Intelligence.

Another unspeakable tragedy sparked by a gunman unfolded early Sunday morning in the Oregon District of Dayton, Ohio, home to RBR+TVBR's publisher and key sales staff. While Cox Media Group's WHIO-7 did an outstanding job of covering the mass shooting, the efforts of a Nexstar station were diminished by its parent company's ongoing retransmission dispute with AT&T.

Featured columnist and "Mock" inspection pro Ken Benner will never forget the third station he was assigned to inspect under the ABIP program. The situation was so bad that it became the genesis for the “Authorization and Indemnification for Conducting Alternative FCC Inspections."

In this guest RBR + TVBR Intelligence Briefing from Karla Jo Helms, the head of a public relations firm, how the media can restore goodwill back into the graces of public opinion is tackled. The author calls on her firsthand experience of protecting revenue erosion while mastering the keys for "CSR for the Broadcast Industry."

"I love good interview questions," gushes Media Information Bureau columnist Barrett Riddleberger. "This one, I cannot live without." What does this expert sales trainer have to share? RBR+TVBR Members can get the answer by clicking here now!