Intelligence Briefs

Some 56% of U.S. adults stream non-linear content to their TVs. Yet, new research from Nielsen finds that the typical U.S. adult streamer spends an average of 57 minutes streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV.

TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners, has released a white paper highlighting results from the Local Broadcast TV Automation Survey. We've got the details.

As a featured columnist for RBR+TVBR, Ken Benner receives many inquiries regarding his role as a conductor of "alternative" broadcast facility inspections. Today, he's offered a Q&A to best address what he and his wife Karen provide to radio and TV stations, and why they do it.

Twelve large telecom companies and the attorneys general of 50 states and D.C. announced August 22 an agreement on eight voluntary principles that the companies will adopt to combat illegal and unwanted robocalls. It's a subject generating more complaints at the FCC than anything else.

In this Media Information Bureau column, an AEI adjunct scholar believes there is "some merit" in the FCC collecting data on internet usage factors, including those required to calculate "breadth and depth measures," and to assist policy, antitrust, and business decision-making.

Bob Maccini, founder and CFO of Drive Time Metrics and a Director at brokerage Media Services Group, shares his thoughts on how in-vehicle consumption analytics "will have a game-changing impact on the quality of audio delivered to a vehicle" in this Media Information Bureau installment.

On November 2, 1920, KDKA-AM in Pittsburgh made the nation's first commercial broadcast. As many prepare to mark radio's centennial celebration, longtime programming consultant Clark Smidt suggests operators work harder to bring "instant radio magic" back.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. That’s the finding of an analysis conducted by global location intelligence company of 500 million digital location targeted impressions delivered in the U.S. and United Kingdom January to June 2019.

Consumers are shifting to streaming both short-form and long-form video. Broadcasters will need to stay ahead of these trends. One solution for a TV station owner may lie in understanding how Asian Americans watch television. Simply put, they are leading the streaming wave.

MoffettNathanson's two big analysts, Craig Moffett and Michael Nathanson, were horrified at the then still-preliminary Q2 cord-cutting results. The final numbers are in, and they are indeed distressing — not just for traditional distributors, but for the programmers as well.

The latest "Chart of the Week" from Borrell Associates features a particularly intriguing insight from its recently completed survey of 442 local ad agencies. "[It] looks like they're still in love with broadcast TV, but they've started open relationships with other video platforms," says Gordon Borrell.

"It all began in the summer of 1964, when hundreds of radio and television stations received an envelope addressed simply to the 'Chief Engineer,' postmarked Cleveland, Ohio." That's how columnist Ken Benner begins his latest installment -- a tribute to the Society of Broadcast Engineers.

Multicultural consumers comprise almost 40% of the total U.S. population, yet multicultural media investments make up only 5.2% of total advertising and marketing spending. That's according to PQ Media, which conducted a research study on behalf of an ANA group.

"It is doubtful any other profession than American Broadcasting has paid a heavier price for irrational legislation spurred by special interests with hidden agendas," notes Media Information Bureau featured columnist Ken Benner, a "mock" inspection expert. Today we explore another current example.

"The basket of media that a buyer incorporates into their measure of inflation should evolve." That's just one of the nuggets found in this latest post from Brian Wieser, formerly of Pivotal Research Group and now GroupM's Global President of Business Intelligence.