Intelligence Briefs

Does the FCC have the power to adopt “new regulatory fee categories” on non-licensees that nonetheless “benefit” from the FCC’s regulatory efforts? Non-partisan Washington think tank TechFreedom says no, and it voiced its opinion in Reply Comments filed earlier this week with the Commission in opposition to its FY2022 regulatory fee proposal, which the NAB is vociferously against for their substantial rate hike.

Media and tech companies, brands, and advertisers yearn to connect with the elusive Gen Z audience and the generation coming up – Generation Alpha. But knowing exactly how to engage these audiences can be challenging on many levels, especially as there’s so much misinformation and assumptions about how these young people interact with media and content, says Horowitz Research's Adriana Waterston.

"Have you checked your executive presence lately?" asks veteran public relations executive and "Zoom expert" Rosemary Ravinal. As she sees it, "the elusive quality of executive presence is considered by management experts as a make-or-break factor in high-powered positions and promotions. It combines charisma, confidence, and decisiveness with appearance, demeanor and communication skills which together boost positive perceptions of the individual’s competence and credibility."

The House Committee on Energy and Commerce "is sitting idly" on H.R. 7783—a bill that would extend the FCC's authority to conduct radio spectrum auctions, says AEI nonresident senior fellow Mark Jamison. This authority is scheduled to expire on September 30. In this column, Jamison urges Congress to act quickly, as radio spectrum auctions "have improved efficiency and brought money into the U.S. Treasury without raising consumer prices."

The subject line in a new SiriusXM marketing campaign reads as follows: "Don't waste your time with AM/FM radio." Really? We don't think so, and every radio station in North America needs to be aware of the war the home of Howard Stern seeks to wage against an industry devoted to serving every community to which it is licensed. SiriusXM doesn't do that — period.

Election 2022-related advertising dollars are starting to flow to local TV. As activity continues to heat up, Broadbeam Media has examined political local TV spending trends and predictions. What does it have to share? 

Even as the delivery mechanism has evolved to mobile, smart speakers and connected car, TuneIn's Kevin Straley believes "it is still a magical experience when a listener connects with the voice coming out of the speakers." And, it is his view that this experience is made even stronger by the fact that Sports Radio "can bridge where we are now with where we used to be, physically and emotionally."

What does the future viewing experience look like? That was the subject of a globally delivered webinar presented on Wednesday by the data analytics and media research company.

It's being hyped as "latest major milestone in NBCUniversal’s efforts to shape the future of measurement." The media company's Executive VP for Measurement and Impact, former longtime Nielsen figure Kelly Abcarian, shared details on Tuesday of a new certification for emotion and ad quality within the NBCU measurement framework.

Questions open a gateway for trepidatious others to chime in with their own inquiries. As such, public speakers in person — or using Zoom — should always have questions at the ready that are designed to engage the audience. "It’s a great way to break the ice and spark curiosity in others," PR veteran and "Zoom expert" Rosemary Ravinal says in this new column.

For a decade, the LGBTQ community has seen itself like other multicultural consumer segments. According to Horowitz’s State of Consumer Engagement 2021 report, the LGBTQ consumer represents 11% of American adults. "As brands rush to use rainbow colors and symbols during Pride Month, it is important that this effort be sincere and sustained," Horowitz advises.

A new Pew Research Center study shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve. While journalists recognize the many challenges facing their industry, the Center’s survey of nearly 12,000 working U.S.-based journalists finds that they continue to express a high degree of satisfaction in their jobs.

Words matter. What you say matters. You may not be aware of certain words you say habitually that can have negative effects on how you and your message are perceived. Here are seven words, courtesy of "Zoom expert" and public relations veteran Rosemary Ravinal that she believes endanger your ability to convey your best ideas.

A new, annual cross-industry report has been released from Comcast Advertising, and its aim is to provide "a unique view" into the current viewer landscape and mesh it with that of media buyers and ad sellers.  We take a peek at the findings, which could prove of interest to broadcast TV companies.

The report from the Center for Sales Strategy studies the current landscape of company culture and employee engagement, including work models, people development, mission and values, and analysis on what the data means for organizations moving forward.