Intelligence Briefs

If your radio or TV broadcast station is looking for ways to thrive well into the future, you need to be selling diverse advertising solutions, says Christian Kligora, the SVP of Client Success at Marketron. "With digital ad spending in the U.S. projected to hit $278.53 billion in 2024, the writing is on the wall: digital is a must," he says.

A new survey of consumers across 17 markets conducted by Altman Solon confirms that live sports consumption has steadily risen over the last two years as sports came back to full schedules. At the same time, new technologies are being increasingly used by sports teams and leagues to build fan connections, including augmented and virtual reality and blockchain.

Have U.S. televised programming consumers reached a tipping point when it comes to their preference of streaming video platforms versus linear, traditional platforms? New research from Horowitz Research illustrates just how dominant SVOD, AVOD, OTT and Connected TV already are in the 50 states and its territories.

On Thursday in Orlando, FCC Chairwoman Jessica Rosenworcel addressed attendees of The AnitaB.org Grace Hopper Celebration, an annual gathering that brings the research and career interests of women in computing to the forefront. Rosenworcel shared how, as Chairwoman of the FCC, she's broken through a glass ceiling by remaining committed to key passion points — namely bridging the nation's digital divide, especially with schoolchildren.

Thanks to a newly forged partnership between a major Wall Street financial institution, a local two-year college and a foundation established by the owner of Circle City Broadcasting, a one-year degree program for news and media producers has been established for students. This makes an Indianapolis junior college the first institute of higher learning to create a two-semester program focused on multimedia producing in the multicultural space.

What should you wear when you present on Zoom or Microsoft Teams; speak in front of an audience; or do a media interview in front of a television camera? "That can be a tough decision when the stakes are high," says veteran public relations executive and "Zoom" coach Rosemary Ravinal, who shares some suggestions ... and even a short video lesson!

For communications, media and public relations pro Eric Yaverbaum, a public relations crisis unexpectedly involving your radio or TV stations can be avoided — even when it involves an on-air broadcast gone wrong. What does Yaverbaum suggest? He offers his insight in this exclusive column penned for RBR+TVBR.

Looking for ways to make your LGBTQ+ advertising strategy more effective? Here are three tips from the team at Kantar worth considering, if this high-income, big-spending consumer group is of interest to your broadcast media properties.

To identify the most ethnically diverse places in the United States, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Here's what they found.

Traditional TV advertising "has been relatively resilient to date." That's not been the case in the red-hot digital ad world, where slowdowns suggest "a weakening macroeconomic environment." Are other factors at play, "especially given such a strong and seemingly unsustainable surge of spending in 2021, which has created an incredibly tough comp in 2022?" MoffettNathanson has three potential reasons beyond macro for digital advertising’s weakness this year.

Is a mix of subscriber-fueled video on demand services primed to replace the traditional MVPD? Futuresource Consulting’s Tristan Veale in December 2020 presented this question, and his findings which highlight the shifting content consumption habits of consumers across the globe remain pertinent today.

There are some sales candidates you should never hire. Here's one of them, sales training expert Barrett Riddleberger shares in this Media Information Bureau column. His advice: Avoid the Wandering Sales Candidate!

To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022. Their findings are now available, and could be of high importance to broadcast media C-Suites.

By popular demand, Miami-based "Zoom expert" and veteran public relations and corporate communications executive Rosemary Ravinal is back with a new column. This time, she tackles a highly important topic many of us are likely in need of digesting: verbosity in public speaking.

With the help of WSDG — Walters-Storyk Design Group, that is — "Radio Kingston" began its broadcasting operations from the historic structure, which now houses state-of-the-art broadcast facilities. One year later, the reinvented AM with an FM booster, WKNY in Kingston, N.Y., has not only reimagined its broadcast programming but also its studios and offices.