Intelligence Briefs

It's being hyped as "latest major milestone in NBCUniversal’s efforts to shape the future of measurement." The media company's Executive VP for Measurement and Impact, former longtime Nielsen figure Kelly Abcarian, shared details on Tuesday of a new certification for emotion and ad quality within the NBCU measurement framework.

Questions open a gateway for trepidatious others to chime in with their own inquiries. As such, public speakers in person — or using Zoom — should always have questions at the ready that are designed to engage the audience. "It’s a great way to break the ice and spark curiosity in others," PR veteran and "Zoom expert" Rosemary Ravinal says in this new column.

For a decade, the LGBTQ community has seen itself like other multicultural consumer segments. According to Horowitz’s State of Consumer Engagement 2021 report, the LGBTQ consumer represents 11% of American adults. "As brands rush to use rainbow colors and symbols during Pride Month, it is important that this effort be sincere and sustained," Horowitz advises.

A new Pew Research Center study shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve. While journalists recognize the many challenges facing their industry, the Center’s survey of nearly 12,000 working U.S.-based journalists finds that they continue to express a high degree of satisfaction in their jobs.

Words matter. What you say matters. You may not be aware of certain words you say habitually that can have negative effects on how you and your message are perceived. Here are seven words, courtesy of "Zoom expert" and public relations veteran Rosemary Ravinal that she believes endanger your ability to convey your best ideas.

A new, annual cross-industry report has been released from Comcast Advertising, and its aim is to provide "a unique view" into the current viewer landscape and mesh it with that of media buyers and ad sellers.  We take a peek at the findings, which could prove of interest to broadcast TV companies.

The report from the Center for Sales Strategy studies the current landscape of company culture and employee engagement, including work models, people development, mission and values, and analysis on what the data means for organizations moving forward.

"Everyone thinks in pictures," notes "Zoom expert" and veteran public relations professional Rosemary Ravinal. In this think piece, Ravinal offers three ways that speakers and presenters can use visualization for optimal outcomes, whether you speak online or in person.

The case for diversity is solid and has long been established, says Rainmakers CEO Michael Ferguson. "Diverse teams outperform their peers when it comes to revenue generation, workplace efficiency, innovation, market share, and employee wellness." Yet, he argues, many still struggle with unconscious bias.

The U.K.'s radio ratings for the first quarter of 2022 are out, courtesy of industry consortium RAJAR. The rise in smart speaker usage is perhaps the biggest takeaway, and its usage among older audiences is something noteworthy for U.S. broadcasters, too.

"Public speaking can be simple if you follow the rules," says "Zoom" expert and veteran public relations executive Rosemary Ravinal. Yet, more than 40% of the people of planet Earth say they fear public speaking more than death. Are you included? Here are 10 rules to help you break through the obstacles holding you back from presenting with ease and authority. 

"If you hem and haw when you present, you are hedging and tagging and unconsciously chipping away at your ability to command the room," says "Zoom" expert Rosemary Ravinal. In this column, the public relations veteran offers some great tips on great public speaking.

Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021. But, by how much?

If you think that introverts are shy and fearful of public speaking and extroverts are chatty and confident, you may be mistaken, says public relations veteran and "Zoom" expert Rosemary Ravinal. "I discovered early in my career that I’m an introvert," she writes. The tips in this column combine Ravinal's experiences with those of many colleagues and clients.

Analysts Robert Fishman and Michael Nathanson opine that the recent struggles at Netflix mean the business model isn’t as attractive as once thought. And, that's due to "the intensifying competition for time, attention and consumer spending." What does that mean for broadcast television station owners and managers?