Maximizing Buzz on Broadcast Web Sites
Keeping users coming back for fresh content requires a delicate balance on broadcast web sites. Comments have a big effect on traffic. If a...
The continuing evolution from radio to audio
As a company that has focused on, built, and led the growing online radio market, Ronning Lipset Radio continues to be interested in many of the external
Which Metrics Matter?
There are metrics that matter – but not all metrics are created equal. We believe radio stations searching for the right metrics for selling...
Play Misty for Me
This is the second in a series of four Monday articles in Radio Business Report in which I’ll be helping you with your own ‘jungle,’ ‘bathtub,’ ‘roll-your-own,’ home-brewed,’ ‘do-it-yourself’ Research
Traffic and Revenue series: “What the users say”
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic
Money Beyond your station website
If you could only sell 10 second weather sponsorships, as opposed to large annual advertising campaigns with lots of commercials – how would your...
Back to the Future, part one
“Then tell me, "Future Boy", who's President in the United States in 1985?” ‘Ronald Reagan.’ “Ronald Reagan? The actor?”
Battle of the Music Scheduling Systems software
The demands on music scheduling software are higher than ever, with HD-2 formats, online streaming, added non-music
Carnegie's Case Study: Hippie Radio strikes it big in Peoria
According to in-depth research by The Nielsen Company – Fact - Size matters to ‘Boomers’ – When people hear the term "Baby Boom generation," the first thing that comes to mind
Seeing the Broader Horizon for Broadcasters
There’s nothing like a transatlantic flight to remind you that looking at your environment from a higher perspective can really broaden your outlook. When...
Profitable ways to use extended HD Radio capacity
Hint: It pays to think like a merchant
By Deb Huttenburg
Broadcasters would do well to think like merchants when it comes to utilizing the extended...
How to gain a competitive edge: Start building your mobile database
According to Strategy Analytics, global mobile-ad spending was worth $1.4 billion in 2007, a number that is forecast to climb
Crisis Time – Change or Die
New Tactics: Keeping the music in step with what the listeners want to hear. Very important - in fact critical to keeping your radio station on track
Getting new formats into more markets: It’s about the music
How have we strayed from radio’s roots? Radio used to be
2008 station trading stumbles out of the gate
The first quarter of 2008 was, in a word, slow. Actually, the number of transactions filed with the FCC was roughly equivalent to the last quarter of 2007