Carnegie's Case Study: Hippie Radio strikes it big in Peoria
According to in-depth research by The Nielsen Company – Fact - Size matters to ‘Boomers’ – When people hear the term "Baby Boom generation," the first thing that comes to mind
Seeing the Broader Horizon for Broadcasters
There’s nothing like a transatlantic flight to remind you that looking at your environment from a higher perspective can really broaden your outlook. When...
Profitable ways to use extended HD Radio capacity
Hint: It pays to think like a merchant
By Deb Huttenburg
Broadcasters would do well to think like merchants when it comes to utilizing the extended...
How to gain a competitive edge: Start building your mobile database
According to Strategy Analytics, global mobile-ad spending was worth $1.4 billion in 2007, a number that is forecast to climb
Crisis Time – Change or Die
New Tactics: Keeping the music in step with what the listeners want to hear. Very important - in fact critical to keeping your radio station on track
Getting new formats into more markets: It’s about the music
How have we strayed from radio’s roots? Radio used to be
2008 station trading stumbles out of the gate
The first quarter of 2008 was, in a word, slow. Actually, the number of transactions filed with the FCC was roughly equivalent to the last quarter of 2007
Political campaign expert touts radio's advertising benefits
As candidates spend thousands of dollars on television ads, politicians shouldn't overlook the power of Radio ads
Dismal stock performance is tale of first half
If you are an investor in broadcast stocks and found the first quarter of 2008 disheartening, well it just got
Project Reinvention update
Kevin Gallagher and I had a meeting last week with the Media Policy committee of the 4As to give them an update of...
Keeping ahead of the copyright royalty costs
When the Copyright Royalty Board issued its new royalty rates for Internet radio webcasters a little more than a year ago, it set off a rollercoaster ride
Emotionally Connecting with Listeners: We vs. Me
One key to connecting with the consumer through advertising is by including the consumer in the message
Natalie Swed Stone on the state of radio—Part II
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Natalie Swed Stone on the state of radio
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Shared Services 202 – Consolidating Credit and Collections
While we talk a lot about the ways that communications technology can disrupt our traditional business models