‘Ads Don’t Harm Viewing, Bad Ad Experiences Do’

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So, are you so over that “We Pay The Max” pre-roll ad one sees when accessing streaming audio on one major platform? Perhaps data from a “Viewer Experience Lab” initiative released in partnership by FreeWheel and MediaScience is of importance to both the agency who create the spot, and the media company in control of what’s shown and how often it appears.


 

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