TV: ‘A Full-Funnel Driver Of Performance’
Brand recall increases when television is part of the media mix, compared to standalone channel efforts. In fact, a new Comcast Advertising report notes, recall rises 8.7 times when TV is paired with search, 1.8 times with social media, and 1.6 times with podcasts.
Hiring Ticks Up, But Remains Below 2025 Levels
U.S.-based employers announced 60,620 job cuts in March, up 25% from 48,307 cuts announced in February. It is down 78% from the 275,240 cuts announced during the same month last year, according to a report released Thursday from Challenger, Gray & Christmas.
Scripps Stations Yanked From Xfinity In Latest Retrans War
The latest retransmission consent dispute has ticked off South Florida hockey fans, in particular, as Comcast's Xfinity MVPD pulled by law all Scripps TV stations from its lineup due to the lack of a fresh carriage contract. In South Florida, this occurred during the second period of a Florida Panthers game.
Cruz and Cantwell Unwell With Carr Over Nexstar Deal
Two of the most powerful Members of the U.S. Senate have written to FCC Chairman Brendan Carr seeking answers to Commission inconsistency when it comes to resolving significant transactions at the staff level. It throws another wrench into the machinations that allowed Nexstar to merge with TEGNA.
CMG Cleared To Acquire A Longtime LMA Partner
DirecTV sought to squash it, but failed. The longtime LMA of Jacksonville's CBS affiliate by Cox Media Group will soon end, with CMG acquiring the station outright and forming an official duopoly. The deal comes as the "Top Four" prohibition rule no longer exists, per an Eighth Circuit federal appeals court ruling.
Lincoln Logs: Connoisseur’s Hopeful NRG Deal Crushes Rules
Six radio signals serving Lincoln, Neb., are being added to the company founded by Jeffrey Warshaw. This will not only see another NRG Media divestment, but also create a situation where Connoisseur Media would be the only company with rated commercially licensed stations in Nebraska's state capital.
Radio One Agrees To Sell ‘Mix’ Homes In Charlotte
Just before Christmas 2025, Radio One moved WLNK to a Class A FM southeast of downtown Charlotte and added a simulcast partner serving Rock Hill and communities in South Carolina that are within the Charlotte market. Now, the two FMs are being sold. What will this mean for the "MIX" brand now?
Route 91: Congress’ Fast Track Toward NEXTGEN TV Mandate?
While there's strong opposition to a "mandate" from the Consumer Technology Association and set manufacturers and the cable TV industry isn't so pleased, either, some 91 Members of the House of Representatives believe the FCC is empowered to bring ATSC 3.0 transition advancement to fruition.
Judge Presses Pause On Completed Nexstar-TEGNA Merger
A Sacramento federal district judge late Friday sided with DirecTV in a legal fight against the FCC and Department of Justice's respective approvals of Nexstar Media Group's game-changing $6.2 billion merger with TEGNA. It puts a pause on the full integration of TEGNA into Nexstar, for now.
A Possible Merger For Colorado Noncomm Services
It could be happening. Or not. Rocky Mountain Public Media, home of RM PBS and two audio services, is exploring a merger with two other noncommercial audio entities serving a portion of Colorado.
Dissent Discontent: FCC’s Gomez Shares Anti-Nexstar Statement
Anna M. Gómez has taken action to ensure everybody knows just how she feels about the lack of a full Commission decision on the biggest broadcast TV merger in modern times — Nexstar's merger with TEGNA, which came via Media Bureau approval with the granting of rule waivers by Erin Boone.
House E&C Hearing Examines The 1996 Telecom Act
For the GOP, further rule "modernization" 30 years after the passage by President Clinton of the Telecommunications Act of 1996 is of interest. For Democrats, countering consolidation by protecting diversity of voices and opposing the Media Bureau's approval of the Nexstar-TEGNA merger, is Issue No. 1.
Partisan Party Of Five: Free Press Plays Up Anti-Carr ‘Rally’
Activists organized by Free Press gathered outside of the FCC's L Street headquarters to condemn Chairman Brendan Carr for his record on "media consolidation and threats to press freedom." A billboard on wheels accompanied the five protestors.
Rincon Rewind: Soo Kim’s Group Gets TV Stations
Todd Parkin, a former head of sales for the Bally Sports regional sports network, had agreed to acquire various TV stations from Standard Media, Imagicomm, and Sinclair Inc., respectively. Now, filings made at the FCC suggest Parkin will not be moving forward with the announced acquisitions.
Comcast: ‘Redefining Performance TV’ At IAB NewFronts
In the streaming and digital media universe, the IAB NewFronts have successfully proven to be big a challenger to the traditional mid-May Upfront Week in New York. Across three days in lower Manhattan, digital advertising solutions earned a big spotlight, with Comcast Advertising on Wednesday unveiling a notable product.














