A broadcast television station acquired within the last year by Todd Parkin-led Rincon Broadcasting Group as part of a $29.4 million transaction with Sinclair Inc. — and is now indirectly the hands of Soohyung Kim — has reached an agreement with the National Basketball Association’s Milwaukee franchise.
The deal brings Milwaukee Bucks full-season coverage back to broadcast television for the first time since 1995.
The new home for the team moving on from Giannis Antetokounmpo is “MY24” — which uses a shared facility with WVTV-TV to broadcast on Channel 24.1 in Milwaukee.
It is one of five facilities that Rincon in late March decided to spin to Soo Kim-led Standard General, ahead of a second deal to a likely eventual owner that could be Sinclair — given the loosening of local TV ownership limits that led the company to sell the properties in the first place.
In addition to “MY24,” statewide affiliates are expected to partner with Rincon Broadcasting Group. The Bucks will also develop a direct-to-consumer streaming service to further expand access to Bucks games, with additional details to be announced at a later date.
“We’re excited to bring the Bucks back to MY24,” Rincon Broadcasting Group CEO Kern Dant said. “This is more than a television partnership. It’s the return of a Milwaukee tradition. Welcome home, Bucks fans.”
The statement also confirms that Dant is leading the Rincon stations — something not previously known. He took the role on an interim basis in May, shifting from the Chief Revenue Officer position at Standard Media as part of the Soo Kim transaction with Parkin.
Importantly, locally headquartered Good Karma Brands has been selected as a partner with the Milwaukee Bucks to lead media and advertising sales and develop a full state-wide network of affiliates on behalf of Rincon.
The original “MY24,” which used a defunct TV station whose facility was included in the first FCC incentive auction to free up spectrum, was the broadcast home of the Bucks from 1988-1994.
“This season marks an exciting return to our roots as we bring Bucks basketball back to full-season over-the-air television for the first time in more than three decades,” said Bucks and Fiserv Forum President Josh Glessing. “We’re grateful to our partners at Rincon Broadcasting Group for helping us make Bucks games more accessible to our fans throughout Wisconsin.”
The over-the-air broadcasts on MY24 begin with coverage of the 2026 NBA Summer League in Las Vegas, beginning on Sunday (7/12) against the San Antonio Spurs at 8pm Central.
