Adbiz

With the COVID-19 pandemic greatly impacting media advertising, it's nice to see a new national spot radio campaign make its debut. In the week of April 6, the effort started from Quicken Loans.

New household grocery spend data from NCSolutions show a decline from the COVID-19 Extreme Buying peak but still up 23% from pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.

Right now every station is looking for a little hope — along with creative and relevant ideas to recover lost ad dollars and perhaps try to make a new deal come to live. A free webinar scheduled for Thursday from Aptivada, open to all, could provide some need inspiration.

Thanks to the COVID-19 pandemic, numerous furloughs and permanent job cuts have been seen. Salary reductions have impacted many who are working harder than ever. What's an executive to do? Here are some tips from today in 1991 courtesy of of "The Human Side" author, Arthur Pell, and a former Associate Professor at Harvard Medical School.

In effort to meet the needs of the advertising industry, the Clio Awards will extend its eligibility and entry windows into 2021 and move its awards ceremony from October 2020 to April 2021. The program is currently open for entries, but the company will extend its lowest entry fee window into the fall.

Local radio and TV stations across the U.S. have donated airtime in the tens of millions of dollars for a public service announcement (PSA) campaign on COVID-19 since the initiative’s March 12 launch.

Eric Rhoads, founder of Radio Ink and Chairman of Streamline Publishing's Radio + Television Business Report, last week recorded a podcast with marketing guru Jay Abraham expressly designed for radio industry executives and sales professionals to share with clients. We're pleased to share it again, as it offers you 20 minutes that could positively change your station and your clients.

In late March, a controversial coronavirus-focused advertising campaign targeting President Trump began airing on TV stations across the U.S. The spot politicized the COVID-19 pandemic in the U.S., and even brought the subject of license revocation for broadcast TV station that aired the commercial. Two top House Democrats want FCC Chairman Pai to assure broadcasters no such worries are necessary.

In the late 2000s, SRDS was nearly ubiquitous in the marketing and advertising industry, serving as an indispensable resource for locating and comparing digital and traditional media across business, consumer and geographic audiences. In recent years, however, SRDS had lost much of its lustre. Now, Kantar is selling it, and its forthcoming owner wishes to "rejuvenate" the legacy brand.

"With the COVID-19 pandemic now upon us, this will be the last normal month for the foreseeable future as far as the ad market is concerned," notes James Fennessy, CEO of Standard Media Index. SMI reports national TV ad revenue for February 2020 grew. But, by how much?

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses. Here, MIDiA explores the potential near- and mid-term impact of COVID-19 the sector.

Marketing attribution software company LeadsRx, along with select partners, are offering a no-cost "Triage Assessment Program" designed to help businesses in a time of need as the nation faces the COVID-19 and economic crises.

Yes, social distancing Flo is still a leader when it comes to radio advertising, the latest Media Monitors Spot Ten Radio report shows. However, the U.S. Census Bureau is clearly getting the word out about completing questionnaires while in quarantine.

iHeartMedia is receiving praise for pulling off one of the greatest feats in recent television history, at a time of unprecedented need. Much of the thanks should be directed to Tom Poleman, the President of the company's national programming group.

To help educate Americans about the steps they can take to stop the spread of the coronavirus and why social distancing is important, the Ad Council is developing a series of informative public messages using the hashtag #AloneTogether — an effort supported by the ANA.