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Some 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast. That’s according to the just-released The Latino Podcast Listener Report from Edison Research.

Letting go of a sales rep is tough to do, notes expert sales training coach Barrett Riddleberger. Before you make that decision, check out these important questions. As he sees it, you just might save a superstar sales rep.

Alphonso, the TV data and measurement company that's been getting more attention of late for its "granular TV and OTT measurement" -- along with its "rapid closed-loop attribution to local advertisers," has added two more major broadcast TV station owners to its client mix.

A new TV tune-in attribution tool that gives broadcasters, networks and media companies the opportunity to quantify the impact of digital advertising campaigns on consumers tuning to television shows has been launched by Verizon Media.

With a holiday weekend approaching and temperatures soaring, now may be the perfect time for a home improvement project. It could explain the big surge in ad activity seen in the week ending June 28 by The Home Depot. 

It's hardly a surprise that GEICO is one again the dominant leader in both the Spot Ten TV and Spot Ten Cable weekly reports from Media Monitors. But, one competitor has clearly taken a preference to cable TV, over broadcast.

According to a "great majority of marketers," future brand growth will be tied to marketing innovations and technology. But, many of them spend little time learning how to utilize either of those tools. If this sounds familiar to your radio or TV operation, you may want to read a new ANA report that offers keen insights on marketing, innovation and technology.

Entercom has inked a deal with an "audience-powered analytics company" that's designed to allow the audio media company the ability to offer its advertising clients expanded voter-specific targeting options.

The latest Spot Ten Radio report from Media Monitors is out, and the top three slots reflect ads for iHeartMedia-distributed podcasts -- likely reflecting their placement on company owned stations. In the top spot, fictional San Diego TV news anchor Ron Burgundy. Portrayed by Will Ferrell, "Burgundy" hosts a popular on-demand audio show for iHeartMedia.

As the biggest ad vacuum broadcast media deals with works to truly define customer success, this article from Alexander Group media-focused change agent Matt Bartels may prove to be essential reading.

Before the COVID-19 pandemic brought live event disruption, the annual Kagan Media Summit was scheduled for Thursday, in New York. Now, the media research division at S&P Global Market Intelligence has finalized its plans to conduct the highly anticipated event virtually this year — via two complimentary webinars. The first one is tomorrow.

"Uncertainty." It's perhaps the most emblematic word to describe the second half of 2020, as seen by many media industry execs and observers. For GroupM Global President of Business Intelligence Brian Wieser, uncertainty will persist given the wide range of ways the year can still play out. With that backdrop, he urges businesses "to adapt and transform," for their own survival.

Auto insurance specialists again dominate the Media Monitors Spot Ten TV report. But, which one is on tops? Here is this week's report, in full. We also have the latest Spot Ten Cable report.

Earlier this year, the National Association of Black Owned Broadcasters teamed with AARP to launch a nationwide educational initiative to inform audiences about COVID-19 and how to stay healthy through the height of the pandemic. Now, the campaign has been extended.

The Association of National Advertisers and its AIMM group on Thursday released a call to action focused on marketers' commitment to equality, inclusion, and systemic change from America’s marketers, media companies, agencies, production companies and service providers. We're pleased to share the letter in its entirety, for the benefit of radio and TV companies.