Adbiz

As much of America emerges from their shelter-at-home quarantines, home projects during the summer months ahead may be on the task list. Lowe's is aware of this, and ramped up its spot radio efforts in the week ending May 17, data from Media Monitors show.

Furloughs and ad cancellations. Multi-million dollar credit draws. Thus far, these are some of the key takeaways for Media in 2020. Come September, however, that portrait could very well change. Thank POTUS, Joe Biden — and COVID-19. Political ad dollars are now forecast to be even bigger, in lieu of in-person rallies and door-to-door canvassing.

American household CPG spending declined 8% in April compared with March, a month characterized by a period of extreme buying as COVID-19 concerns took root in the U.S. Then, there's grocery store sales: In March 2020 year-over-year register receipts increased by an unprecedented 36%. These findings are part of new data released by NCSolutions.

The E.W. Scripps Co.'s digital audio and podcast brand is now integrated with global advertising demand-side tech platform Amobee. The programmatic play meshes Amobee's capabilities with Triton Digital's programmatic audio marketplace.

Here's a positive sign that spot TV is a resilient delivery vehicle for building brand awareness in the health and beauty aid category. While auto insurance specialists remain strong, two dental brands are now shining bright in the latest Media Monitors Spot Ten TV report.

It's been said that radio is the perfect media for shuttered retailers set to reopen from COVID-19 related closures to get the word out about how they are welcoming back shoppers. It appears that one of the nation's biggest department stores has decided to do just that.

While business has changed significantly over the last two months, one thing remains the same: the need to track behavior as customers weave their way through the buying journey. This, says our guest Media Information Bureau contributor, is an opportunity for broadcast radio and television sales leaders and their AEs.

The anticipated spinoff of Nielsen's Global Connect business has reached its first "significant milestone," as the nation's dominant audience measurement and consumer research provider has filed a key form with the SEC that will start the process.

To get the latest insight into where broadcast TV's post-pandemic future path may go, Scott Schiller, the Global Chief Commercial Officer at global media and marketing services company ENGINE, participated in the latest RBR+TVBR Coronavirus INFOCUS podcast hosted by Editor-in-Chief Adam R Jacobson. LISTEN HERE

Advertising technology company Viant has inked a partnership with WideOrbit, the media platform known for connecting ads and audiences across multiple touchpoints. The deal gives Viant's customers the opportunity to advance linear TV ad buying and delivery of ads "in a true omnichannel approach."

The U.S. audio advertising platform created by U.K. broadcast radio giant Global has lured a former Clear Channel, CBS Radio and Pandora executive to serve in the role of Chief Growth Officer for its domestic operations and for its Canadian business.

How trusted are media sales organizations to consistently and reliably deliver on their promises, whatever those promises may be? The Myers Report from media ecologist Jack Myers has some intriguing answers. For Myers, companies that prioritized trust and reliable ratings delivery are more likely to capture market share in the challenging COVID-19 era and beyond.

"Achoo! " No, it's not the novel coronavirus and, instead, it's seasonal allergies, thank you. Makers of some top allergy medications know this, and as such have ramped up their advertising efforts at broadcast TV, the latest Media Monitors Spot Ten TV report shows.

While auto insurance specialists and DIY big-box home improvement stores are certainly present in the latest Media Monitors Spot Ten Radio report, it is the U.S. Social Security Administration and the U.S. Census Bureau that are among the biggest users of AM and FM radio. 

This marks the first time in 13 years where the program has to be rescheduled, due to the current travel restrictions and fluid situation of COVID-19. "It made sense to look toward 2021 for the professional development course," the groups said Thursday. The course is designed to foster and educate current and emerging female radio managers within the industry.