Adbiz

The first wave of a post-pandemic survey has been commissioned, and its goal is to explore the impact that COVID-19 has had on entertainment, leisure, and lifestyle habits. It includes a special focus on changes in television services used and viewing behaviors.

Hispanics and Latinos are key to the nation's recovery. However, a trio of McKinsey researchers conclude, this important and growing population group has been "damaged disproportionately" by the COVID-19 pandemic. Their recommendation? Targeted interventions are required to improve their health and economic outcomes.

Addressable advertising is one big promise to marketers that NEXTGEN TV will bring, a pledge that takes broadcast channels one step closer to what the digital universe can bring a brand steward looking to grow the sales of products and goods. It's already a possibility for those seeking to attract consumers on Dish and its Sling TV. And, it is thanks to Verizon Media.

In this position, a newly created one, a veteran support expert will lead the LeadsRx "Customer Success" team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution.

The gecko is dominating TV spots, both at spot cable and at spot television. That's the biggest takeaway from the latest Media Monitors reports.

If there's one key takeway from the latest Media Monitors Spot Ten Radio report, which gauges the play count of all advertisements on stations tracked by the iHeartMedia-owned service, it is this: for the week ending August 30, paid advertisements were lacking, suggesting a new wrinkle for radio broadcasting companies' third quarter ad dollar recovery forecasts.

Speakers including top executives from Mastercard, T-Mobile, Mindshare and a kick-off panel discussion with the CEOs of Cumulus Media, Entercom and iHeartMedia are among the key highlights of a three-hour virtual event focused on what marketers need to know about connecting to consumers in a pandemic via Radio and its digitally delivered content platforms.

It's no secret that GEICO is one of the biggest users of traditional media to reach advertisers. Although it is second to Progressive this week on the Spot Ten Radio report from Media Monitors, it is dominating Spot Cable. That said, it is not challenged by Progressive at Spot Cable but by another competitor.

Take a look at the latest Media Monitors Spot Ten Radio report, and there are two things of particular note. First, a government-funded campaign is at the No. 1 position, barely beating a big brand that's consistently stuck with radio across the COVID-19 pandemic. This brand, and three others, continue to use radio heavily, while other companies aren't.

Matrix's fifth Media Ad Sales Summit, held immediately after the NATPE Miami affair, has officially been shelved for January 2021. And, as many organizations have elected to do, the event's contents and discussions are shifting to a virtual platform. There's one key difference: Content will be shifting to a monthly webinar series that begins in one month.

"Don't allow your sales reps to engage in superficial sales conversations," says expert sales training coach Barrett Riddleberger in this Media Information Bureau installment. "Help them go deeper and expand the conversation with their prospects by giving them these powerful questions."

One of the world's best-known technology news portals could soon be shed from the ViacomCBS asset stable. According to The Wall Street Journal, citing unnamed sources, CNET is one non-core asset that it hopes to spin — and Red Ventures LLC appears to be the buyer. Also for sale: its New York City HQ, and Simon & Schuster.

It can help with eczema. It also has a use in combating asthma. Never heard of Sanofi Aventis drug Dupixent? Watch more broadcast TV, and you may just see one of their current spots.

As mid-August approached at broadcast radio, the race for supremacy among auto insurance specialists significantly widened. One familiar brand decreased its spot frequency, while the other held steady -- keeping at the top of the Media Monitors Spot Ten Radio report.

A recently released research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?