The gecko is dominating TV spots, both at spot cable and at spot television. That’s the biggest takeaway from the latest Media Monitors reports.
GEICO is a big No. 1, but has differing competitors in Spot Cable and in Spot Television.
As seen below, the Spot Ten Cable picture sees Liberty Mutual Insurance as a much fiercer competitor than Progressive.
For Spot Television, Liberty Mutual Insurance is behind Progressive, but by the slimmest of margins.
