Adbiz

With events on the fall schedule, sports advertisers are ready to bring in the fans — both in person and virtually. The three organizations at the top of Media Monitors’ latest rankings have scheduled games and shows through the end of the year. This, says the iHeartMedia-owned ad tracking services, opens new opportunities for media sales.

Advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only. That's the conclusion of a new study conducted with MediaScience by an entity with a vested interest in the success of television advertising: the ad sales division of Comcast Cable.

Research analytics firm MarketCast has acquired a "data science team" that supports some of the biggest names in media and consumer electronics, including Comcast, Vizio and Discovery.

There's some exciting new activity at spot cable of note, and it involves a brand that's been available for a little over a year now. It's a low-calorie sports drink from the originator, and bringing this brand to greater awareness among consumers definitely involves MVPD viewing.

It's more of the same when it comes to commercials and the companies investing the most in the world's original social media platform — radio.

Global video advertising platform SpotX has rolled out a series of new programmatic tools that it believes will allow TV programmers to unlock the full value of linear addressable television for the first time. The tools are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level.

"Companies that plan to reemerge and grow in 2021 would be wise to include Hispanic consumers in their strategic business growth plans," notes David Mesas, with Claritas. "Hispanics are critical to our country’s recovery, and they will be major drivers for our growth and expansion over the next 5-10 years." Are your stations speaking to them?

Now from Nielsen: a database designed to leverage the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement.

"They're far from feeling great about the economy, but the ad buyers in our latest panel are emitting positive vibes," says Gordon Borrell of Borrell Associates' freshly minted look at ad buying habits from small and medium-sized businesses. Could this be good news for broadcast media, or another lump of coal and direct mail and local digital instead benefit?

International news organization the Associated Press (AP) has reached a multi-year network audio sales agreement with Skyview Networks.

An advertising technology company has unveiled what it is calling a "significant enhancement" to its portfolio optimization product, used for predicting and planning advertisers’ "most premium and high impact TV, connected TV (CTV) and digital video investments."

As cleaning, safety and wellness products continue to be a priority for American households, spending on this segment has increased 34% since COVID-related worries began at the end of February. These findings are part of new data released by CPG brand ad effectiveness research consultancy NCSolutions (NCS).

A new Veritone study finds that live reads, organic mentions and visual integration "vastly improve campaign performance and outperform prerecorded spots by more than double." But, the AI-focused attribution services company says most radio and TV stations aren’t able to automatically and accurately measure in-content live reads and organic mentions.

Advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors. It's a capability made possible through the targeting capabilities within the Political Data Cloud by Tru Optik, an "identity resolution" platform seen across "Over The Top" platforms, Connected TV (CTV) and streaming audio.

For the week ending Sept. 13, the Media Monitors Spot 10 TV report has two notable entries. The first shows that the National Football League used spot television to promote its unique start to the new season, given the COVID-19 pandemic. The other relates to the Democratic presidential candidate.