“What motivates an advertiser to go from zero to $100 million in three years — and keep their foot on the gas during a pandemic?” asks Brad Kelly, Managing Director of Nielsen Audio.
At Radio’s Financial Summit: Forecast LIVE, scheduled for December 8-9, 2020, Kelly poses that question — among others you’d want to ask yourself — with one of the most knowledgeable and respected experts in the world of advertising.
That’s John Fix, a senior manager and media analyst for the North American Oral Care category at Procter & Gamble Co. who’s been high on radio in recent months.
Fix works with the in-house team to plan, buy, and measure across the media portfolio for brands including Crest, Oral-B, Scope and Fixodent. He is part of the Analytics & Insights organization within P&G that is responsible for measurement of performance that ranges from reach to sales attribution.
It’s one reason you don’t want to miss Forecast LIVE, a virtual event that promises to deliver insightful conversations and provocative panel discussions with top industry and other media experts that will have you fine-tuning your 2021 business plans and rethinking your strategy with advertisers.
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