Adbiz

A partnership that enables "a new way" to measure TV marketing has been brought to market. And, it is being billed as a "first-of-its-kind solution" that combines MarketCast's data science expertise and Kinetiq's ad detection platform to measure competitive benchmarking for tune-in TV attribution.

Media ad sales platform Matrix has formed a group of thought leaders from across the industry, including some of its own executives, to identify outcomes and workflows that will advance how television will be bought and sold within the next three years.

Take a look at the latest Media Monitors Spot Ten TV report, and you'll immediately notice one big difference from the Spot Ten Radio report for the week ending December 13. Big retail stores are present at spot TV; they're absent at radio.

Christmas may less than two weeks away, but that doesn't mean key retailers are putting their dollars at CHR ... or any other radio formats. What are the big categories? Pharma, and financial, are in the lead.

With this agreement, AdLarge continues its participation in RADAR, the Nielsen audio service that provides commercial ratings. AdLarge Media Co-Founder and Co-Chief Executive Officer Cathy Csukas had glowing words for the nation's dominant audience measurement company upon signing the new agreement.

The latest Media Monitors Spot Ten Radio report is out, and for the week ending December 6, a big pharmaceutical company is the big No. 1 by play count.

The latest Media Monitors Spot Ten TV report is out, and it shows that some of the nation's top retailers are continuing to pour their ad dollars into broadcast TV.

In this exclusive column, LeadsRx CEO and Co-Founder AJ Brown says the radio industry "was on the bleeding edge" and broadcasters were the first pervasive users of marketing attribution to measure campaign effectiveness. Thus, they have led in the creation of an industry around ad measurement and tracking customer journeys valued by marketers.

Noted media analyst Gordon Borrell looked into a recently completed survey of 994 radio buyers and saw some major trends — some good, some scary. At an exclusive Forecast 2021 LIVE session, Borrell will share what advertisers and agencies said they're planning to do with radio budgets in 2021.

Comcast's FreeWheel ad placement offering is now being charged with leading "ad decisioning" across the company's NBCUniversal properties. It is accomplishing the feat through the use of FreeWheel's newly launched AutoScheduler technology.

What is being hailed as the first real-time interactive audio ad technology to work across commercial radio has been launched in the U.K. The technology will be ready to implement in the U.S. in the first quarter of 2021, and we've got a sneak peek of what AdTonos founder/CEO Michal Marcinik is ready to roll out stateside.

What does a Nielsen Audio Portable People Meter (PPM)-wearing panelist and a viewer of Hulu have in common? It turns out, the answer is a lot, and a new product from NuVoodoo Media Services seeks to capitalize on a strong synergy for marketing and advertising growth.

With five weeks remaining in what is indisputably a most difficult year, broadcast radio could be ending 2020 on an advertising high. The latest Media Monitors Spot Ten Radio report shows that the No. 1 brand by play count is dominating, and that just two of the slots are tied to iHeartMedia in-house promotions. Then, there's a new effort from Ulta worth noting.

America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors. A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing, to comment.