Adbiz

Monday's global ONE21 gathering offered marketers a showcase of the insights, stories, technology and data into how the entire Comcast NBCUniversal Sky family sees commerce shaping the connection between content and advertising.

So far in 2021, the biggest campaign -- by a wide margin -- using spot cable is that of Discovery, to promote the launch of its much-ballyhooed over-the-top platform. For the week ending March 21, No. 2 GEICO's play count on ads was nearly half of that seen by Discovery.

There's some exciting activity being seen at spot television as the final days of Q1 2021 are upon us. Automotive advertising can been seen. What's intriguing is what brand is the leader.

A key advertising theme has emerged in the first two months of 2021: household cleaning supplies. That's why the parent company of such brands as Tide, Charmin, Crest, Bounty and Always is again the No. 1 parent advertiser on local cable, radio and broadcast TV, Media Monitors data show.

According to Magellan AI, which monitors how much advertisers spend on podcasts, BetterHelp spent $4.3 million in February on 386 podcasts. One of radio's favorite advertisers, GEICO, was second with $2.6 million spent on 260 mainly sports podcasts.

Hudson MX, the provider of next-generation media buying and accounting programs for broadcast media, has launched an "enterprise solution" designed to give the half-trillion-dollar media industry "a modern, cross-media, cloud based media management platform."

For years, the leading advocacy group focused on U.S. Hispanic marketing, advertising and public relations was known as the Association of Hispanic Advertising Agencies. To broaden its appeal, a name change to the Culture Marketing Council was made. As of today, the "Hispanic" is back in the forefront for this Washington, D.C.-based group.

A data driven, direct response agency with headquarters in Sheldon, Conn., and offices in Chicago has signed a multiyear agreement to become a new client of Nielsen's National and Local TV measurement services in all markets.

Indeed, there's some increased activity for a brand that's been a long-time friend of radio advertising. While Indeed is the top paid advertiser using Spot Radio, according to the latest Media Monitors Spot Ten Radio report, a big-box retailer has stepped it up.

It's been a long time coming, but it appears automotive advertising dollars are returning to spot television just in time for springtime sales. No less than three automotive brands can be found in the latest Media Monitors Spot Ten TV report.

An FCC Enforcement Bureau Advisory related to obligations under the Communications Act to comply with the Sponsorship ID laws requiring disclosure of program sponsorship when airing paid-for programming has been dispatched. Also released Friday: a Public Notice as a reminder of the obligation to place sharing agreements into the public file.

A provider of digital products to the radio industry has just added a longtime broadcast sales professional known for a stint in the Big Apple as its Managing Director for Advertising and Research. He'll be tasked with ensuring that SoCast broadcast partners get the sales training, support and tools they need to become digital advertising experts.

Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.

Audio ad sales network AdLarge has promoted a pair of Vice Presidents to Senior Vice President positions at the New York-based shop.

In two months, the 2021-2022 Upfronts begin. What’s different this year? Presentations that reflect an internal reorganization that blends together sales, operations, content and distribution. This single organization approach has changed the selling process. LiveRamp TV's Jay Prasad shares more about this shift in this podcast, presented by DOT.fm. LISTEN HERE