The latest Media Monitors Spot Ten TV report is out, and it looks like a QSR that’s heating it up at spot radio is equally fond of reaching consumers via spot television.
It’s a key takeaway from a report that shows auto insurance giants dominating the top five.
As shown below, GEICO, Liberty Mutual Insurance and Progressive are all big users of broadcast TV once again, while McDonald’s — not in the Spot Ten Radio report for the week ending April 25 — is No. 3 at Spot TV.
It’s got some company, however, as Wendy’s ramps up its ad spend with a finish at No. 10 here, with new activity.
Also of note: Ford Dealer Association activity ahead of the month’s end.
How does the Spot Ten Cable report look?
Liberty Mutual Insurance is the auto insurance category leader here, while Domino’s is a leading QSR.
There’s also activity anew for T-Mobile, and Burger King is present here while not on the Spot Ten Cable or Spot Ten Radio reports.
