Adbiz

Have you assessed the maturity of your consumer data? What about the level of capabilities seen across your organization? It may be a fine time to do so. The Mobile Marketing Association has just released its findings of a survey powered by EY that reviewed consumer data accessible to senior U.S. marketing leaders. Your clients have a lot of work to do.

The advertising sales division of Comcast Cable has launched a new "function" in a move it says will better serve advertisers' evolving needs for audience delivery within a rapidly changing TV marketplace.

In a move that further cements the importance of quality metrics for social media advertising and for marketers, Twitter has integrated Nielsen's cross-media planning and measurement services into its video advertising platform.

Newly released Nielsen research looks at consumer sentiment regarding the COVID-19 recovery. It examines several consumer sentiment areas and includes insights about activities consumers engage in, including health, schooling, employment, and transportation during the pandemic.

Comscore has joined the DPAA and the Out of Home Advertising Association of America (OAAA). The new alliances with two of the leading industry organizations come as Comscore accelerates its efforts to add OOH measurement to its cross-platform product suite.

What are the most active brands using spot radio? The list of companies isn't so different for the week ending April 4 than it was in the prior week. And, that's good news for Radio.

With GEICO firmly in place as the top brand using Spot TV, by play count, there's lots of new activity at over-the-air television with respect to campaigns getting a boost. For the week ending April 4, a Unilever brand and a Procter & Gamble Co. brand, in particular, made waves with consumers.

A collective of TV measurement leaders has joined forces to quantify the effectiveness of the Ad Council and COVID Collaborative’s “It’s Up to You” COVID-19 Vaccine Education Initiative. It happens to be the largest PSA campaign in U.S. history.

As people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch video programming, FreeWheel reports. But, are viewers watching your TV station?

With the dynamic insertion of ads along with podcast measurement and the podcast industry’s continuing consolidation all impacting radio and TV in some way, how added ears can translate to dollars for linear media is at the heart of this InFOCUS Podcast, presented by DOT.FM. To learn more on the subject, RBR+TVBR chats with Veritone One's Sean King. LISTEN HERE

The final days of the first quarter of 2021 are upon us. For auto dealer associations, that means the push is on to attract potential customers.  It's a welcome sign, as it marks the first time in nearly a year under the pandemic that multiple automotive brands are actively using Spot TV.

The latest Media Monitors Spot Ten Radio report is out, and it shows a top job-seeker website is tops with respect to the number of spots played at radio stations tracked by the iHeartMedia-owned service for the week ending March 29.

The agreement will see this advertising agency using Comscore exclusively as local TV currency in 20 markets — a noteworthy tidbit for broadcast television stations and their owners. This includes Comscore’s advanced automotive audiences overlay in the South and Southwest regions.

In a first for a television network, Fox Corporation has opted to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD) by partnering with Comcast-owned FreeWheel.

The offering, Tremor Video, says, "will leverage an expansive set of television viewing and audience data and couple that with captivating video creative to support advertisers’ TV and cross-device media strategies."