Adbiz

Public speaking on Zoom is not a panacea for nervous speakers. On the contrary, it poses its own set of challenges that can be overcome with practice, focused exercises, and good coaching. In this column, Ravinal provides a variety of exercises and techniques to counter glossophobia, the scientific term for performance anxiety or stage fright.

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.

Out of Home (OOH) specialist Talon is joining forces with MadHive, the tech platform powering OTT efforts for broadcast TV station owners including The E.W. Scripps Co. and TEGNA. The goal: to connect digital audiences across two of the fastest-growing U.S. ad channels. Why does it matter? Some 64% of brands and agencies think sequential messaging across OTT and DOOH is important.

Across the nation, there's still plenty of time to plan for the start of the school year. And, that led Walmart to bump up its spot plays at the TV stations tracked by Media Monitors. We also look at the latest Media Monitors Spot Ten Cable report.

There's a new leader on the latest Spot Ten Radio report from Media Monitors. And, it demonstrates that one auto insurance brand isn't trimming its ad commitment to broadcast radio.

On Thursday, global advertising company dentsu announced that it has adopted a new policy in which it will pay all minority-owned media within 30 days. This includes Black-owned radio and television stations, and is a decision that the National Association of Black Owned Broadcasters (NABOB) calls "a game-changing commitment."

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.

As the competition for consumer attention heats up with traditional, big-tent broadcasters continuing to launch their own streaming services — i.e. Peacock, Paramount+, and Discovery+ — one big question arises. How can local TV broadcast networks stay competitive with streaming apps of their own?

The 2021 ANA Masters of Marketing conference is moving forward with a four-day affair at its favored locale of choice — the Rosen Shingle Creek. The event, which immediately precedes the NAB Show and co-located Radio Show in Las Vegas, has one key differentiator with respect to attendance.

WideOrbit, known for its widely used broadcast TV and radio inventory and revenue workflow management products, has brought to market the latest release of its flagship ad sales and commercial operations platform.

Five years ago, ad buyers weren't too impressed with radio's digital prowess. Today, Gordon Borrell of Borrell Associates has a wholly different story to share. "Today, radio sales reps are as apt to be considered as digitally savvy as any other." In fact, Borrell declares, Radio has gotten its "Digital Mojo."

Comscore is now measuring YouTube for connected TV, becoming the first audience measurement company to announce this capability (i.e. deduplicated YouTube and YouTube TV measurement for connected TV). It's something broadcast TV's leadership should take note of, considering where their stations' future riches may lie.

The biggest takeaway from Auction 109 is the fate of four defunct AM radio stations in Market No. 24. Zero bids came for these facilities. Even with the prospect of HD Radio on AM, not one bidder for the AMs emerged. Does this suggest that the kHz band is worthless? We offer an RBR+TVBR Observation.

This InFOCUS Podcast, presented by dot.FM, offers a synopsis of the Q2 reports released Wednesday by Fox Corporation and Roku, and on Thursday by Beasley Media Group and Urban One. There's also great comments about the use of "audio" vs. "radio" from Saga head Ed Christian. LISTEN HERE

How can you take a playful approach to planning and practicing for your next gig? If you are going it alone without a public speaking coach, here are six steps from veteran PR pro Rosemary Ravinal you can take on your own to prepare for your presentation through playtime.