Adbiz

From big brick and mortar retailers to auto insurance specialists and a big Procter & Gamble Co. brand, there's lots of strong activity at spot television for the week ending August 22.  The variety in advertiser categories is a welcome sign, even as Auto was absent ahead of the next end-of-month sales push.

The latest Media Monitors Spot Ten Radio report shows that there's little movement from last week, with respect to fully paying advertisers and the amount of commercials aired for each of them for the week ending August 22.

With the NAB Show adopting a vaccination mandate for all attendees and RBR+TVBR learning Friday that some sort of virtual option is in the works for fully registered participants, an event "where the world's leading digital creators, platform innovators, and their fans converge in one place" won't be happening less than two weeks later in Southern California.

Who knew that building awareness and inspiring consumers to get fit could benefit from a multiplatform marketing agreement with a company focused on audio content creation and distribution via streaming and broadcast platforms? It's the latest innovative ad sales partnership inked by iHeartMedia.

Public speaking on Zoom is not a panacea for nervous speakers. On the contrary, it poses its own set of challenges that can be overcome with practice, focused exercises, and good coaching. In this column, Ravinal provides a variety of exercises and techniques to counter glossophobia, the scientific term for performance anxiety or stage fright.

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.

Out of Home (OOH) specialist Talon is joining forces with MadHive, the tech platform powering OTT efforts for broadcast TV station owners including The E.W. Scripps Co. and TEGNA. The goal: to connect digital audiences across two of the fastest-growing U.S. ad channels. Why does it matter? Some 64% of brands and agencies think sequential messaging across OTT and DOOH is important.

Across the nation, there's still plenty of time to plan for the start of the school year. And, that led Walmart to bump up its spot plays at the TV stations tracked by Media Monitors. We also look at the latest Media Monitors Spot Ten Cable report.

There's a new leader on the latest Spot Ten Radio report from Media Monitors. And, it demonstrates that one auto insurance brand isn't trimming its ad commitment to broadcast radio.

On Thursday, global advertising company dentsu announced that it has adopted a new policy in which it will pay all minority-owned media within 30 days. This includes Black-owned radio and television stations, and is a decision that the National Association of Black Owned Broadcasters (NABOB) calls "a game-changing commitment."

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.

As the competition for consumer attention heats up with traditional, big-tent broadcasters continuing to launch their own streaming services — i.e. Peacock, Paramount+, and Discovery+ — one big question arises. How can local TV broadcast networks stay competitive with streaming apps of their own?

The 2021 ANA Masters of Marketing conference is moving forward with a four-day affair at its favored locale of choice — the Rosen Shingle Creek. The event, which immediately precedes the NAB Show and co-located Radio Show in Las Vegas, has one key differentiator with respect to attendance.

WideOrbit, known for its widely used broadcast TV and radio inventory and revenue workflow management products, has brought to market the latest release of its flagship ad sales and commercial operations platform.

Five years ago, ad buyers weren't too impressed with radio's digital prowess. Today, Gordon Borrell of Borrell Associates has a wholly different story to share. "Today, radio sales reps are as apt to be considered as digitally savvy as any other." In fact, Borrell declares, Radio has gotten its "Digital Mojo."