Adbiz

Dave “Chachi” Denes, the President and co-founder of radio imaging, production library, programming and jingles company Benztown, is the latest audio content and distribution industry executive to share why he's attending CES 2022. LISTEN HERE

The last seven-day period of 2021 has been measured by Media Monitors, the iHeartMedia-owned ad tracking service that covers broadcast and cable television and national radio activity. The big takeaway once again? Walmart is, by far, the most active user of spot television, but not so much a big user of spot radio.

Hearst Television’s President, Gray Television’s Co-CEO and President and Cox Media Group’s Executive Chairman are confirmed participants in a Matrix Solutions Media Ad Sales Summit "Executive Keynote Session" during which the three high-profile industry leaders will share their perceptions of the media marketplace transformation and what they believe lies ahead for the broadcast industry.

For whatever reason, Walmart has not been among the biggest brands using spot radio of late. In contrast, it absolutely dominates Spot Cable, the latest Media Monitors data show.

For the week ending December 19, spot radio was not a medium of choice for some of the biggest holiday retailers or biggest brands across multiple categories. In fact, Macy's is the lone big retailer to appear in the latest Spot Ten report from Media Monitors.

The increased focus on Diversity, Equity, and Inclusion in Corporate America is not going unnoticed among Black, Hispanic and other diverse audiences, a new Horowitz Research study shows. As such, to resonate with the multicultural, "brands need to step up," Horowitz advises. Does the concept of "brand" extend beyond the advertiser to the media outlets themselves?

Once again, our editor-in-chief found himself a passenger in a shared ride vehicle where the audio selection of choice didn't involve Spotify or Pandora, or SiriusXM. It once again sends the message that Radio needs a unified pitch to marketers to reinforce its importance — especially today, given the millions raised for charity by AM and FM listeners.

The U.S. Ad industry lost billions of dollars in potential ad spend during COVID-19 lockdowns, with the worst impact — to little surprise — coming in Spring 2020. Now, an analysis by Standard Media Index illustrates just how steep the decline was.

When historians look back at advertising trends and the COVID-19 era, one thing will likely stand out: digital media's advertiser attraction barely cooled off during the pandemic's most crushing blows to ad dollar activity. Now, data from Standard Media Index only cement the oft-repeated stories that converged TV and digital video are must-buys for CMOs and aren't slowing down for the foreseeable future.

Recently, NBCU ad sales leader Laura Molen noticed a recurring theme – advertisers are working to adapt to new audience behaviors and questioning whether they should place the same premium on digital, social, and streaming video as they do on linear. "To answer this question, she writes, "we need to remember our most important partners—our viewers."

"Conversation experience management software" that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights. Who knew that such a technological advancement would be important to an audio content and distributor with podcasting and radio stations at the core of its business? J.D. Crowley and the C-Suite team at Audacy did.

According to expert prognosticators, "we are facing a significant war on talent." In fact, 53% of sales managers already admit recruitment is the hardest part of their jobs today. What can broadcast media do about it? The Center for Sales Strategy takes a close look at the dilemma many GSMs now face.

Public speaking is a vital skill to have if you want to make a difference in the world, says "Zoom" expert and veteran public relations executive Rosemary Ravinal But what about private speaking? "This is the kind of speaking you need to be a better parent, to have great relationships, to be a real friend or simply be someone who makes people stop and listen," she says.

Comscore's Steve Walsh returns to the InFOCUS Podcast, presented by dot.FM, to discuss how Comscore is offering its Consumer Intelligence reporting to all 210 local markets.  The conversation touches on addressable advertising, long stop sets, and how data can help balance digital and linear media in attracting advertisers to both forms of visual entertainment. LISTEN HERE

How are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.