Hearst Television’s President, Gray Television’s Co-CEO and President and Cox Media Group’s Executive Chairman are confirmed participants in a Matrix Solutions Media Ad Sales Summit “Executive Keynote Session” during which the three high-profile industry leaders will share their perceptions of the media marketplace transformation and what they believe lies ahead for the broadcast industry.
Jordan Wertlieb, Pat LaPlatney and Steven J. Pruett are just some of the attendees set to appear January 19-21 at the Summit, an in-person event akin to Forecast 2022, with limited capacity at the Nobu Eden Roc in Miami Beach. The Summit is tied to coincide with the much-bigger NATPE MIAMI event, which is held at the Fontainebleau Resort in adjacent space and concludes January 19.
The annual Media Ad Sales Summit, now in its fifth year, brings together executives from across the media advertising ecosystem to discuss and advance the development of a prosperous marketplace that promotes industry-wide automation, data consistency, and transparency. Additionally, the sessions will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths.
“We are extremely excited and honored to have Jordan, Pat, and Steve joining us for the opening conversation at this year’s Summit,” said Matrix CEO Mark Gorman. “Our Summit has proven to be a significantly impactful event and is known for its candid and collaborative conversations. We are eager to be back-in-person with an incredible line-up of speakers and sessions that I know will provide valuable content in advancing our industry.”
In addition to the Opening Keynote, the Summit will include a 4pm panel devoted to NEXTGEN TV and advertising moderated by RBR+TVBR Editor-in-Chief Adam R Jacobson. Panelists include TEGNA Chief Technology Officer Kurt Rao, Marketron SVP of Product Jimshade Chaudhari, and Fincons Group Exec. Director of Strategic Marketing and Innovation Oliver Botti.