Can These Five Strategies Lead To Successful Local Audio Advertising?


With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio — not simply radio — to build their brands and drive sales.

How can a CMO and brand manager help build a successful local audio plan? Pierre Bouvard, the Chief Insights Officer at Cumulus Media and its Westwood One arm, offers up five strategies he believes will yield success.

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