MFM CFO Summit Returns With In-Person Event
Additionally, MFM has selected co-chairs and agenda for the annual summit, which will once again be held at the Grand Pelican Resort in Ft. Lauderdale. The sessions in the two-day summit include a state of the industry presented by Mark Fratrik, SVP & Chief Economist at BIA Kelsey.
Deloitte Points To Five Trends Driving Industry Growth
Media and entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. That's according to Deloitte, which has released a 2022 M&E outlook that explores "five attention-grabbing trends."
Auto Insurers: At Liberty To Commit to Spot Cable
There are two dominant users of spot cable, according to the latest Media Monitors Spot Ten Cable report. One is an auto insurance specialist getting lots of attention for their quirky, retro-feel campaign. The other is an auto insurance specialist known for its gecko.
Indeed, There’s A Big Brand That Loves Spot Radio
A fresh look at the latest Media Monitors Spot Ten Radio report for the week ending January 23 shows that a job-search site that's grown in prominence over the last several years truly appreciates the power of Radio.
The InFOCUS Podcast: Rob Deichert, TuneIn
Rob Deichert, the Chief Revenue Officer at TuneIn, joins RBR+TVBR Editor-in-Chief Adam R Jacobson for this new InFOCUS Podcast episode to share more about TuneIn’s initiatives designed to help bring more ears to all-things audio — traditional radio, too. LISTEN HERE
Want To Deliver Engaging Presentations? Try PechaKucha
Respondents to one of "Zoom expert" Rosemary Ravinal's recent polls on LinkedIn told her that “How to organize my content” is their No. 1 roadblock to great presentations. That didn’t surprise her. "Outstanding presentations require thoughtful planning," she says in this fresh column that puts a spotlight on a fast-paced presentation format you may want to consider.
From Bad Hair to Heavy Accents: What to Do On Zoom
As the new year unfolds, veteran public relations executive and "Zoom expert" Rosemary Ravinal has received "intriguing questions" from people who spend most of their workdays on Zoom, Teams or similar video conferencing platforms. Two questions she received could resonate with you. Here are her answers.
The InFOCUS Podcast: Bruce Swail
Questions tied to the topics of supply chain concerns and broadcast media cybersecurity are among those answered by GatesAir CEO Bruce Swail in the upcoming Winter 2022 RBR+TVBR Special Report, our all-new magazine that offers, for the first time, Broadcast Media's Top Tech Leaders. This podcast interview with RBR+TVBR Editor-in-Chief Adam R Jacobson offers a preview of the full interview. LISTEN HERE
Auto Dealers: Dealers Prepping a ‘Major Change’ In Messaging
"There is no denying that automotive dealers have been on a wild ride over the past two years, bouncing from one extreme to another," says local advertising analyst Gordon Borrell. A new report from his Borrell Associates recounts the events from the last 24 months that have changed the automotive advertising environment and previews what is to come.
The InFOCUS Podcast: Dave Otten, JW Player
RBR+TVBR Editor-in-Chief Adam R Jacobson paused from CES 2022 coverage on Thursday to speak with JW Player CEO Dave Otten for the latest InFOCUS Podcast. The topic: Nielsen's just announced Streaming Signals product, and why targeted advertisements are increasingly important for linear media. LISTEN HERE
Five Reasons Why You Will Enjoy Zoom More In 2022
As we slowly return to work in physical spaces, you may be thinking: “good riddance to Zoom in 2022.” Not so fast, public relations veteran and video conferencing expert Rosemary Ravinal says in this new column.
Can These Five Strategies Lead To Successful Local Audio Advertising?
With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio — not simply radio — to build their brands and drive sales. How can a CMO and brand manager help build a successful local audio plan? Pierre Bouvard, the Chief Insights Officer at Cumulus Media and its Westwood One arm, offers up five strategies he believes will yield success.
Is AM Radio Future-Proof? Saying No To DAB Impacts the Answer
While some may shed a tear over the final broadcasts of a handful of AM radio stations that are seeing their licenses surrendered to the FCC, our editor-in-chief believes there is a bigger, more fundamental question that needs to be asked. Did the Radio industry fail in not embracing DAB? Yes, and no, he argues, as such a move would have damaged the brokerage community and iHeartRadio.
A Webinar Designed To Tackle ‘Truth Decay’
“Fighting Fake News and Truth Decay.” That's the name of a webinar scheduled for Tuesday, Jan. 4, 2022, that is being presented by The Massachusetts Broadcasters Association.
InFOCUS Podcast Encore: Lyndon Abell
Radio industry leaders may want to revisit this October 2020 InFocus Podcast with Lyndon Abell, today at All American Harley-Davidson in Charles County, Md. It's a great chat, conducted by RBR+TVBR Editor-in-Chief Adam R Jacobson, full of great insight and observations about strong brands and the power of people. LISTEN HERE












