Adbiz

WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S. According to the report, "The Investment Gap: Understanding the Value of Audio," domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on "audio," let alone Radio.

As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020. 

What you wear during a virtual meeting can bring your confidence and executive presence to another level, veteran PR professional and "Zoom expert" Rosemary Ravinal notes in this column. "Large numbers of office workers continue to work remotely with video conferencing at the heart of the workday," she says. "So, the image you project can be critical to your success."

Why are you not you using a green screen when you Zoom? Public relations veteran Rosemary Ravinal recently conducted an informal poll on LinkedIn. What did she learn? More than 80% of respondents do not use a green screen with a virtual background. "That was disappointing, but not surprising," she says in this column.

What are some of the biggest brands using spot television and spot cable to best connect with consumers, and grow their sales? The latest Media Monitors Spot Ten Reports are out for the week ending September 5. Click here to learn in just 30 seconds what categories and products are leading the way with viewers.

In this InFOCUS Podcast, Envy Gaming CEO Adam Rymer answers key questions many including our editor-in-chief has about eSports and its future, in particular for those on Wall Street seeking a real revenue driver for an industry seeking ways to combat declining traditional ad revenues. LISTEN HERE

In this RBR+TVBR Observation, our editor-in-chief takes a bold step by asking some big questions about the quest by the NAB and a host of radio broadcasting companies for more deregulation. Is it really what will help the radio industry solve its ad sales ills?

“The value of this new program cannot be overstated,” said Michelle Duke, NAB’s chief diversity officer. “The last year has made it clear that businesses need to take a more active role in creating and developing more inclusive and diverse workplaces, and we are excited for the role NAB has to lead a culture of change.”

Although global car sales were heavily impacted in 2019 and 2020, long-term market growth is expected, with car ownership growing strongly in emerging markets as developed market demand recovers. What does this mean for automotive audio trends? Software is evolving as e-vehicles, including autonomous cars, are on the rise.

With four months remaining of 2021, it is abundantly clear that the “normal” workplace pre-pandemic is a thing of the past. For PR veteran and "Zoom expert" Rosemary Ravinal, this means video conferencing will become a fixture of workplace culture to varying degrees. "Your professional future may depend on how well you navigate the virtual environment." It’s time to get serious, folks.

There's new activity from a big furniture retailer, and one of the "GAFAN" members is present.  At the same time, the top three Spot Ten TV slots for the week ending August 29 are in the auto insurance category.

The latest Media Monitors Spot Ten Radio report has been released by iHeartMedia, and it shows a lot of returning and continuing brands committing to AM and FM radio spots for the week ending August 29. The big returnee this week? The Home Depot.

Organizations often launch diversity and inclusion initiatives as strategic imperatives to create more equitable and inclusive work environments. While it’s the right thing to do, it’s often assumed that there’s immediate buy-in across the board. That’s not always the case, however, culturally integrated market research agency ThinkNow says.

Borrell Associates has just completed the analysis of its annual local advertiser survey, conducted in April, May and June. The findings are now available for all to digest. What's the biggest takeaway?

Buyers and sellers of linear television ad inventory now have a fully transparent solution enabling them to automate and expedite the activation of data-driven linear video inventory without changing existing workflows or technologies.