Adbiz

The nation's largest single owner of broadcast TV stations has confirmed that it is bringing to market an in-house strategic and creative hub designed to serve as an express lane to its portfolio of media properties across the United States.

Across each year, local media analysts actively track the advertising spend and media choices used by SMBs across the U.S. While small local businesses have largely been absent from big-city Radio for years, one Audacy station engaged in a recent effort designed to salute these components of the local economy.

A streaming platform joint venture between Xfinity parent Comcast and Spectrum parent Charter Communications has distributed a report with data suggesting connected TV  home screen ads "drive measurable business impact for advertisers." Is this "prime real estate," or simply more highly trumpeted puffery from an industry intent on taking as many ad dollars from over-the-air TV as it can?

In a scathing critique, the Video Advertising Bureau (VAB) has lashed out at Nielsen’s "Big Data + Panel" currency, labeling it "unstable, unpredictable" and inconsistent, making it a destabilizing metric that is "decimating demographics." A Nielsen spokesperson called the report "seriously flawed and manipulated."

The offering, says Nueva Network, "combines Latino cultural intelligence with modern ad-tech to give brands a single, scalable way to reach U.S. Hispanic audiences across digital audio, video, and Connected TV."

Global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19 trillion, an upgrade from WARC’s September forecast. Why? Don't look to linear media, as WARC says the change is due to strong results from "Big Tech" platforms and a muted impact on global trade from tariffs.  

Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields. That's according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm.

The Association of Independents in Radio has received an investment from the Ford Foundation, which the group says strengthens its capacity and advances long-term support for independent audio creators. "This funding marks a significant moment for AIR and the independent audio field," AIR says.

PQ Media has released its inaugural edition of a forecast devoted to media ad spend for brands and advertisers seeking to lure the LGBTQ+ consumer — a segment long-known for its affluence and vigorous spending habits. The big takeaway: LGBTQ+ media spend growth in the U.S. is on the way down in 2025.

There's an industry shift in media and entertainment companies' perspective on how to store their file footage and archival data, with some 85% of respondents to a first-ever global "State of Media Archiving" survey noting they plan to shift to "a horizontally integrated approach to their asset and media management."

Ad tech platform Taboola has reached a new partnership with LG Ad Solutions, one that will allow it to offer Performance Enhancer, a product designed to bridge the gap between premium TV exposure and measurable digital outcomes.

U.S.-based employers cut thousands of jobs during the month of November. In fact, the reduction-in-force initiatives resulted in a 24% rise in job cuts on a year-over-year basis. Here's the silver lining: the November 2025 job cuts are down 53% from those announced in October.

Marketers’ cooling optimism, uncertainty around US trade policies, the impact of AI adoption and the dominance of digital channels on media planning. These are the top themes examined in WARC's newly released annual report, "The Voice of the Marketer."

Whether you’re giving a toast, running a town hall, or opening the first meeting of 2026, preparation is your superpower. Start this week, and you’ll enter every room with holiday spirit and the confidence of a leader who knows exactly what to say, says public speaking pro Rosemary Ravinal.

S&P Global Market Intelligence's Kagan arm surveyed U.S. adults on their social media habits. The results show that Generation Z users spend nearly double the amount of time on social media as millennials — and three times that of Gen Xers and baby boomers/seniors.