NEW YORK — She most recently served as Vice President of Ads Measurement at Netflix. Prior to that, she was Global Head of Sports Strategy and Research at Amazon and previously held research leadership roles at Disney, Hulu and NBCUniversal.
Now, she’s the Head of Content and Strategic Insights at Nielsen.
Earning the role is Julie DeTraglia, and she’ll be charged with leading strategy for Nielsen’s editorial marketing content, which includes social media, insights articles, client communications, events, sales enablement tools and podcasts.
In Nielsen’s words, she’ll serve “as a strategic narrative engine for Nielsen marketing, sitting at the intersection of data, culture and technology.”
DeTraglia will be based in Nielsen’s newly opened Lower Manhattan headquarters and reports to Sacha Weinberg, Nielsen’s Head of Global Marketing.
“Julie has a rare talent for transforming data into clear, actionable strategy. She doesn’t just look at where the market has been—she identifies the signals that tell us where it’s going next,” Weinberg said. “Her ability to synthesize deep historical insights with current market dynamics will be a game-changer for how we deliver value to our clients in a constantly evolving landscape.”
DeTraglia spent a decade at NBCUniversal, rising from Director of Research in 2001 to VP of Strategic Digital Research in 2006 and, ultimately, Sr. Director of Strategic Digital and Broadcast Marketing Research in 2012. At the start of 2016, she joined Hulu as VP and Head of Research. For nine months in 2022, DeTraglia served as Global Head of Sports Strategy and Research at Amazon before joining Netflix that November.
