He’s enjoyed a 31-year tenure with the Association of National Advertisers (ANA), including 23 years as its Chief Executive Officer. At the end of 2026, Bob Liodice will be stepping down from the role, and serve in an advisory role through the first quarter of next year.
In the ANA’s words, Liodice’s departure “marks a significant leadership transition for the ANA and the marketing industry, as disruption across data, media, AI and measurement continues to reshape how marketing operates and how performance is defined.”
The ANA Board of Directors, led by Chairman Dean Aragón and former Chairman Marc Pritchard, of Procter & Gamble Co., will conduct a comprehensive search for his successor.
“I’m grateful to have had the opportunity to serve the ANA and the broader marketing community” Liodice said. “Together with our members, we built the ANA into the leading voice for marketers and a catalyst for growth and change. I believe this is the right time to transition leadership to the next generation, and I have great confidence in the organization’s future and continued impact.”
Aragón added, “Bob’s leadership has been transformational. He expanded the ANA’s influence and played a central role in advancing the standards and practices that define modern marketing. On behalf of the Board, we are deeply grateful for his contributions and look forward to building on the strong foundation he has created.”
Pritchard added, “The leadership Bob has demonstrated for decades is truly remarkable. His impact leaves a lasting imprint on the ANA, its members, and the entire industry. The organization is well-positioned for the future, with strong membership, a clear strategic direction, and exceptional capabilities. It has been a privilege working with such an amazing leader.”
Under Liodice’s leadership, membership grew from 188 companies to more than 1,600, representing over 20,000 brands, and 50,000 marketing professionals worldwide, supported by the strategic acquisition of five industry associations. He also led “industry-defining initiatives that advanced accountability and transparency.” For example, a 2016 Media Transparency (K2) report exposed non-transparent practices in the media supply chain and drove industry-wide change.
