It is building a broadcast media client base with an operating system for autonomous advertising, and it is now welcoming a new President.
It’s an individual who has been on the Board of Directors of Basis.
Taking the role is Christian Hendricks, who the company says “brings deep operational and commercial expertise to the role” as it accelerates adoption of its AI-driven platform across agencies and brands.
In his new role, Hendricks will lead go-to-market strategy, revenue growth, and client partnerships, working in close collaboration with Shawn Riegsecker, CEO, to advance Basis’ mission of making autonomous advertising a reality for the modern media organization.
“Demand has never been greater for a unified operating system that connects planning, buying, optimization, reporting, billing, and reconciliation has never been greater,” says Basis, which believes Hendricks’ appointment “reflects the company’s commitment to scaling its platform and deepening its partnerships with the industry’s leading advertisers and media organizations.”
Hendricks spent more than two decades leading McClatchy’s digital business units and has served as president of the Local Media Consortium (LMC), an organization comprising more than 150 media companies representing over 5,400 outlets. He is also the managing partner at Extol Digital, a management consulting firm focused on growth and execution strategy.
Hendricks has served on the Basis board of directors since 2021, bringing strategic perspective to the company’s platform evolution.
