Adbiz

It seems there’s an epidemic of filler words in the United States, notes veteran public relations executive and "Zoom expert" Rosemary Ravinal. But, she notes in this column, "is the gaggle of you know, like, ah, uh, etc. that peppers our public speaking a problem in other languages as well?" The answer is yes.

While Nielsen continues to regain the trust of the George Ivie-led Media Rating Council with respect to accreditation, the iHeartMedia-owned spot data tracking service known as Media Monitors has once again warmed the hearts of the MRC.

Streamline Publishing's Radio Ink and Steve Newberry-helmed QUU are rolling out the red carpet as the Radio Masters Sales Summit celebrates 30 years of excellence with the Radio Wayne Awards. This year's awards presentation is scheduled for September 22, and it will be live and in-person at the upcoming Miami affair.

Ad platform Infillion is built to capitalize on streaming advertising. Therefore, it is probably no surprise that its assessment of "the evolution of streaming advertising" positions the company in a favorable light. That said, the findings could be of high relevance to broadcast TV station owners looking to monetize their streaming platforms. According to Infillion, which worked in partnership with Ipsos, AVOD beats SVOD big time with U.S. consumers.

A top-selling author and marketing consultant best known for his Wizard of Ads trilogy, Roy Williams is the founder of the Wizard Academy Institute in Austin. He's also a popular monthly columnist for Streamline Publishing's Radio Ink. Now, Williams has signed on to deliver a Keynote Presentation at the upcoming in-person Radio Masters Sales Summit in Miami.

The Westwood One Audio Active Group, a division of the national radio unit owned by Cumulus Media, has unveiled a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop, and Nielsen.

We've shopped in their stores, including the unique outpost in the Columbus Circle Station of the New York City Subway. We've seen their advertising ... or have we? In November 2021, Lush Cosmetics voluntarily ceased its activity across four major social media platforms.  Why? There's a reason, and it perhaps presents an opportunity for broadcast media.

Recognized "Zoom expert" and veteran public relations executive Rosemary Ravinal found her throat to be a bit raspy and her voice hoarse following a week of illness. As a public speaker and coach, that's a liability. In this column, Ravinal decided to turn lemons to lemonade and use it as a learning moment.

Tackling the world of corporate sports sponsorships is a topic that's likely of keen interest to any broadcast radio company with a toe in Sports Talk, or holds a contract for play-by-play on-air rights. As such, a two-part “Playing for Dollars” series at the Radio Masters Sales Summit featuring Center For Sales Strategy Managing Partner Matt Sunshine may be just what the head coach of your organization needs.

Another new entity seeking to attract Latino podcast listeners emerged this week, courtesy of the recently rebranded MundoNow. To learn more about the latest podcast network targeting U.S. Hispanics, Óyenos Audio, RBR+TVBR Editor-in-Chief and veteran U.S. Hispanic market expert Adam R Jacobson chats with Stephen Hobbs in this all-new InFOCUS Podcast, presented by dot.FM.LISTEN HERE

Marketron has unveiled a political advertising toolbox for broadcast television and radio sellers, described as a collection of new online resources for companies interested in increasing their share of political advertising.

Every seat in the U.S. House of Representatives is up for an election. At the same time, some 40 governor's races are underway, while no less than 35 U.S. Senate seats are at play. As such, billions are forecast to go toward political advertising. But, how much will trickle down to broadcast media?

What brand is the biggest at Spot Cable? Look no further than a popular sandwich shop, which has emerged as the big leader by play count in the use of the medium to connect with potential and returning customers.

Are you answering the questions that current and potential advertisers have? Are advertisers finding you when they search online for more information? Is your company and salespeople seen as smart and strategic partners? Join Dani Buckley, VP/GM, LeadG2, this September at the Radio Masters Sales Summit as she presents "Generating Sales Leads."

As successive generations of young adults in the United States cope with rising student debt and housing costs, multigenerational living is increasingly providing a respite from the storm. That's the key finding of new data from Pew Research Center that finds 25% of U.S. adults ages 25 to 34 resided in a multigenerational family household in 2021 — up from 9% in 1971.