Adbiz

As some of the best operators in the business, session panelists at the upcoming Radio Masters Sales Summit in Miami will share not only the tactical solutions, but the challenges they face in an ever-changing game of revenue versus bottom line.

The Independent Broadcasters Association (IBA) has confirmed that it will stage its its first members-only “In-Focus” Conference on September 21 at the Intercontinental at Doral in Miami. The one-day IBA event is co-located with the Radio Masters Sales Summit, scheduled for September 22-23 and presented by Streamline Publishing and the Center for Sales Strategy.

Inside the Beltway, reigning in "Big Tech" and its encroachment on broadcasters in the local advertising realm is one of the NAB's big mission statements under recently named President/CEO Curtis LeGeyt. But, just what is the local reach of Google, Facebook and Amazon? Borrell Associates has a snapshot worth noting.

Our editor-in-chief discovered a cute eatery over the weekend that, unbeknownst to him or his wife, had been open nearly a year. It relies on Facebook and Instagram for its marketing and advertising needs. "You have to tell people you exist if you expect to get people to discover you, try you, and get them hooked so they come back time and again," our editor says. He also believes Radio needs to do the same thing.

The global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels — the primary obstacle manufacturers struggled with in 2021.

The Radio Advertising Bureau (RAB), in conjunction with BMI and Mentoring and Inspiring Women in Radio, is celebrating the successful completion of the 14th annual Rising Through the Ranks program. It began with a virtual session on August 2, and continued with in-person meetings on August 9-11 at the BMI Nashville office.

When it comes to the use of Spot Radio to connect with consumers, a trio of brands — each representing unique ad categories — have proven to be among the strongest seen across 2022 for AMs and FMs tracked by iHeartMedia-owned Media Monitors.

Too often, the ad spot is given less attention than the spot placement, programming the ad for failure. None of us — the consumer, the client, or the rep — wants to be disappointed by an ad that doesn’t hit the mark. It’s time to learn how to effectively reach consumers not only with great ad placement, but with the more important ad content.

A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Facebook? Yeah, right ...

The National Association of Black Owned Broadcasters (NABOB) will host its 46th annual Fall Broadcast Conference and 22nd Power of Urban Radio Forum as a live in-person event in mid-October. Attendees may want to plan their trip carefully. Dates highly conflict with NAB Show New York radio industry events.

National TV (Linear) ad spend receded for the second month in a row, falling 1% in June 2022 vs. June 2021. This is according to Standard Media Index, which captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend.

With the growth in its U.S. National TV panel, Nielsen says it now covers 101,000 directly measured viewers. This includes a subset of 21,000 households that are part of Nielsen's streaming meter panel, which the company "plans to continue to grow over time."

The contract will now be sent to the membership for ratification, with the National Board recommending a “yes” vote. SAG-AFTRA represents actors, announcers, broadcast journalists, DJs, news writers, news editors, program hosts, voiceover artists, influencers and other entertainment and media professionals.

Following two years of turmoil and distractions, it’s time to get back on track. It’s time to rethink sales strategy, refresh management skills, and refocus goals and expectations. It's the Radio Masters Sales Summit, presented by Radio Ink and The Center for Sales Strategy.

A newly released survey from Deloitte has yielded some unique insights into how U.S. households are faring as they settle into a "new reality" brought on by the pandemic. There are several findings of interest, including key takeaways on Optimizing Devices & Connectivity.