Adbiz

Believe it or not, 2023 marks the NAB Show's 100th anniversary. As such, the upcoming convention and expo in Las Vegas will celebrate the event's "rich history and pivotal role in preparing content professionals to meet the challenges of the future."

Havas Media Group has launched a multicultural media practice for North America. Based in Miami, it will focus on connecting brands with Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers.

Do you like the sound of your voice? Veteran PR executive Rosemary Ravinal notes, "If you’ve ever taken voice lessons, you’ve experienced the rigor of working with your vocal toolbox. But average folk seldom consider the sound of their voice until they hear themselves recorded on video or audio." If you are someone who squirms when you hear your voice, this column is for you.

Respected ad trend expert Gordon Borrell, CEO of Borrell Associates, joins Forecast 2023 for an exclusive conversation with four of the top radio and television executives on November 16. The esteemed group of panelists includes Greg Ashlock of iHeartMedia; Caroline Beasley; Deb McDermott, of Standard Media Group; and Jordan Wertlieb, of Hearst Television.

The Comcast-owned TV advertising technology platform FreeWheel has been selected by Fox Corporation as a partner to enable its OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio.

The smartest minds in broadcasting and advertising are gathering in two weeks at the Harvard Club in New York for Broadcast Media's Most Prestigious Leadership Conference — including Jordan Wertlieb. Will you be there?

Enterprise growth today requires a 360-degree focus on all elements of the business. So says the ANA. Its CMO-endorsed Growth Agenda stands as the beacon of the industry for creating a stronger, more sustainable economic future for all brands and the people they serve. To share more, ANA CEO Bob Liodice will be in New York for Forecast 2023 to present “Driving the Industry’s Growth Agenda."

With a big pharmaceutical brand at the top, the No. 2 advertiser using Spot TV last week is a big home retailer — and not The Home Depot.

"I see bad microphone technique everywhere these days: at a business conference of 1,000 people, an awards gala, small panel discussion, a school graduation, even at a wedding," says PR veteran and "Zoom expert" Rosemary Ravinal. This led her to create a video in which she offers tips about microphones in business settings—some of which you may not have heard before.

Based on interviews with futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, a dentsu consumer vision report has been released. We've digested it, and offer a synopsis of its key points.

Respected ad trend expert Gordon Borrell, CEO of Borrell Associates, is participating in an exclusive conversation with four of the top radio and television executives on November 16. It's another exclusive to attendees of Forecast 2023.

Until a couple of years ago, one would be hard-pressed to find someone who was familiar with a pharmaceutical product used to treat moderate-to-severe eczema. Thanks to spot television, the brand awareness level of Dupixent is likely much higher than it would be otherwise.

It is well established that auto insurance specialists are among the most prolific advertisers at Spot Radio, based on the Media Monitors reports released every week by the iHeartMedia-owned service. For the week ending October 23, just one auto insurance brand could be found in the Spot Ten Radio report. And, it was the No. 1 paid advertiser.

Worried about all those tales of how consumers can't stop streaming, and how that may impact broadcast television?  Here's a finding that could please those who know free-to-air television matters more than ever in an age of cord-cutting ... and cutting costs.

There are many techniques to counter stage fright. "If you think of your talk as a service or gift you are giving to the audience, you will shift the attention away from you and toward the people in front of you or on a screen," PR veteran Rosemary Ravinal shares in this latest column.