Adbiz

Are you a woman that's curious about what it takes to advance to sales leadership roles and what these roles entail? A forthcoming TVB webinar offers the opportunity to hear from female sales managers about their current jobs and how they got there.

As 2022 comes to an end, the inevitable predictions on what will likely transpire over the next 12 months have surfaced. That said, executives at TransUnion chimed in on what they're seeing across streaming, audio, Connected TV, and AVOD. It's worth a read.

In this fresh InFOCUS Podcast, presented by dot.FM — released just in time for CES 2023 attendees — Benztown's Dave "Chachi" Denes shares details on what he believes are the tech trends and gadgetry that will truly impact Radio in 2023 and beyond. LISTEN HERE

In 2019, the locale was New Orleans. In 2022, after two COVID-19 impacted years, it returned to bustling, revitalized downtown Tampa. Now, the organization led by President/CEO Joseph Annotti has started the advanced registration process for Media Finance Focus 2023 in Hollywood, Calif.

"After much deep thought and contemplation over the past months," Laura Molen is exiting NBCU. At the same time, a new Managing Director and EVP of Global Advertising and Partnerships has been hired and will be working from London, effective January 16, 2023.

What is the percentage of brands and businesses surveyed by Advertiser Perceptions who say they will be returning to linear TV in the first quarter of 2023? It's going to be higher than that seen in recent quarters, its newly released data show.

The NAB Show is launching a new awards program to recognize individuals, companies and products "for outstanding innovations in media technology that promote conservation and reusability of natural resources and foster economic and social development." A special ceremony is planned on the Main Stage at the 2023 event in Las Vegas.

Fresh insights courtesy of Borrell Associates illustrate just how small the percentage of gross revenue is that is earmarked for advertising initiatives. As Gordon Borrell shares, "they are more likely to be novice marketers." As such, they are more likely to spend only on two forms of media.

One company has gained an industry-wide reputation for its media workflow products. The other is a provider of custom creative for broadcast sellers. They've now come together to forge a strategic partnership designed to improve efficiency for their respective clients.

The ad sales advocacy group for broadcast television in the U.S. on Monday released fresh data points from the full 2022 Voter Funnel survey, which focus on media’s influence on voters following the midterm election in Arizona, California, Florida, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin. What did TVB find?

There's a new SVP of West Coast Operations for Premiere Networks, the national radio arm of iHeartMedia. It's a woman who will continue to oversee all programming operations from Los Angeles, "optimizing the company's resources" to best serve its nationally distributed radio shows and services.

That's a question Gordon Borrell and his Borrell Associates team sought the answer to. What did they find? Local ad buyers are looking to increase or start buying in 2023 on various types of media. Where do Radio, Streaming Audio, and Broadcast TV come in, compared to Social Media and SEM, which lead?

There are many techniques for managing fear when you speak. "Zoom expert" and veteran PR pro Rosemary Ravinal emphasizes the word "manage" because, she explains, "in truth the jitters or butterflies in your stomach will show up most of the time. The trick is how you deal with them." This column offers tips for overcoming those fears.

Jeff Smulyan first offered an exclusive glimpse into what's in his newly released book at Forecast 2023 in a conversation with Juliet Huddy. Now, he's shared more about his long and fascinating story with "Media Insultant" co-hosts Jackson Weaver and Keith Samuels, who offer excerpts of their chat for use in Episode No. 250 of the InFOCUS Podcast, presented by dot.FM. LISTEN HERE

The Coalition for Innovative Media Measurement (CIMM), the collaboration of companies focused on promoting innovation in media measurement, metrics and data, have launched five new "Working Groups" as part of their effort to support cross-media measurement.