BK boosts Homer Simpson movie
Homer Simpson would be proud that it took the allure of burgers to get audiences to see his new film, according to results by...
Sharp launches branding campaign
Sharp Imaging and Information Company of America (SIICA) announced campaign that will highlight the company's OSA technology, under the theme "Work Without Limits," and...
Jones MediaAmerica details debut of two new RADAR nets
Jones MediaAmerica made a strong showing in a RADAR 93 Special Tab with the creation of two new networks - Jones MediaAmerica Adult Power...
Roehm's suit against Wal-Mart dismissed in Michigan
Former Wal-Mart marketer Julie Roehm's lawsuit against the retailer has been dismissed from state court in Michigan. Judge Denise Langford Morris, sitting in Oakland...
Subaru debuts new TV campaign
As the all-new 2008 Subaru vehicle lineup arrives in dealerships across the country, consumers are seeing new television ads via DDB for Subaru that...
School bus radio service questioned
Some believe that it's easier to keep kids quietly in their seats on the bus if they have some entertainment to concentrate on. But...
Fox using the "Blinks" again for tune in
Reuters reports Fox will put Simpsons :02 "blinks" on CC Radio stations 15,000 times. Homer Simpson's ubiquitous "D'oh!" or "Woohoo!" followed by the familiar...
Advertising: Now the FDA gets into the act
The Federal Communications Commission and the Federal Trade Commission have been examining various aspects of the advertising business, particularly the idea of whether ads...
National Lampoon signs entertainment industry advertisers
Through its Internet media platforms, National Lampoon has become a key partner for major entertainment category advertisers seeking to reach its core young adult...
DeVito/Verdi signs Sports Authority
Sports Authority has named DeVito/Verdi NY to handle its multi-million dollar advertising and marketing account, it was announced today by Trish Mueller, senior vice...
Brunton Vineyards takes title sponsor spot on "All American Rookie"
Brunton Vineyards, a San Francisco/Napa-based wine company, announced its management has negotiated a sponsorship position with the reality TV show, "All American Rookie", scheduled...
San Jose and computer radio spots examined
Media Monitors took a look at PC advertisers, the city of San Jose and their use of spot radio. Last week, these were the...
AlphaTrade.com partners with JRN for football sweepstakes
AlphaTrade.com, a provider of financial information and digital media promotions, has partnered with Jones Radio Networks to bring a text-messaging sweepstakes to millions of...
Univision partners with Red Cross on Peruvian earthquake disaster relief
Univision has partnered with the American Red Cross to assist in fundraising efforts aimed at helping those in need due to the devastation resulting...
Google scores programming deal worth 10 million
Finance company Media Rights Capital said it is teaming with Seth MacFarlane, creator of animated hits "Family Guy" and "American Dad," and teen star...