"Year of the Military Family" campaign launched
To recognize the sacrifices and the day-to-day needs of America's three million military family members, the US Family Health Plan, a Department of Defense-sponsored...
CC Radio’s "Test Drive Wednesdays" gaining steam
Clear Channel Radio announced momentum for its successful cross-platform marketing campaign that assists buyers with automotive purchases. "Test Drive Wednesday" is now getting listeners...
Michelin consolidates media with MediaCom
AdAge reports Michelin North America has consolidated its 112 million media account with MediaCom. The marketer announced the decision of its four-month-long search yesterday....
Cable upfront solid despite ratings challenges
According to a recent Thomas Weisel & Partners report, the cable upfront is looking to be a strong one this year, as strong scatter...
Tastykake and WIP form marketing pact
Tasty Baking Company announced a comprehensive marketing partnership with Sportsradio 610 WIP-AM Philadlephia. Tastykake and WIP have joined together in a multi-year, multiple platform...
CC Radio unveils EAR awards
Clear Channel Radio announced an industry-wide call-for-entries for its Excellence in Advertising on Radio (EAR) Awards, which was created to recognize outstanding radio creative...
Dunkin’ debuts new celeb campaign
Dunkin' Donuts has debuted the latest spots in the America Runs on Dunkin' campaign, featuring television ads directed by screenwriter, director, producer and actor...
TWC partners with DISH Network for NASCAR Busch Series
The Weather Channel has partnered with DISH Network to sponsor Roush Fenway Racing's No. 26 car in Chicago and the No. 60 car in...
Applebee’s selects AOR
Applebee's International has selected McCann Erickson of New York as its new creative agency of record, effective immediately. McCann Erickson is known for its...
Miller Brewing names Lopez Negrete Hispanic AOR
Miller Brewing Company announced Houston-based Lopez Negrete won its Hispanic agency of record designation for the Miller Lite brand following a competitive pitch. "We...
TV Guide Network promos "America’s Next Producer"
TV Guide Network's headlining summer series "America's Next Producer" will be supported with the biggest marketing campaign and digital video distribution in the network's...
DC and amusement parks spots examined; Symposium data released
This week, MediaMonitors examined Amusement parks, Theme Parks, Water Parks and Washington, DC, the 8th largest Arbitron radio market. The #1 spot in DC...
Radio ad dollars speed up in LA market slowdown
In spite of a sluggish economy, fully half of the Los Angeles radio advertiser categories witnessed growth in the newly issued Miller Kaplan Arase...
Radio Disney launches 2007 Move It! Mall Tour
The Radio Disney 2007 Move It! Mall Tour, a kids, tweens and families event sponsored by Radio Disney and nationwide retailer f.y.e. for your...
Best Western promos again with Nick, YTV
For the third consecutive year, Best Western is teaming with Nickelodeon and Canada's YTV to bring some magic to the summer family vacation.The Fairly...