Dynamic Advertising & Design launches “Patient TV”


Scala, a leading provider of end-to-end digital signage software, announced its partner company, Dynamic Advertising and Design has successfully implemented an in-house hospital TV channel, dubbed “Patient TV,” for the Princeton Medical Center in Princeton, NJ. The hospital implemented the new system based on the Scala InfoChannel platform.

Patient TV delivers the latest infoon health and wellness programs, pain management, physician directories, hospital events, local news and weather and general hospital info directly to the patient’s room, 24/7. Patients receive the latest, up-to-date information in the form of media rich content.
Dynamic Advertising and Design will launch a second in-house TV network, Fitness TV, for use in the Princeton Medical Center Fitness Center. Fitness TV will provide members with information customized for the facility and managed by in-house staff.

"The applications for this software are limited only by your imagination. Any facility can create a branded in-house TV network and manage this network from an Internet connection anywhere in the world," said Tim Downey, President of Dynamic Advertising.