CBS confirms upfront is on
CBS announced it plans to hold an upfront presentation for advertisers as usual at Carnegie Hall in New York. The date is Wed. May...
Steve & Barry’s and CBS Consumer Products partner
Apparel retailer Steve & Barry’s and CBS Consumer Products announced a new partnership which will provide company a diverse slate of television properties from...
Optimedia, Publicis Launch Optimedia Inside
Susan Gianinno, Publicis USA CEO and Antony Young, President, Optimedia US, announced the launch of Optimedia Inside, a new joint venture designed to bring...
The endless season: How the WGA Strike may forever change the TV biz
According to Gene DeWitt, President of DeWitt Media Strategies, introducing new shows one at a time throughout the year will be seen to be...
WorldLink signs Post-Newsweek for ad sales
WorldLink, a multiplatform ad sales firm specializing in DR, has signed an agreement with Post-Newsweek Stations to represent the group’s six major market stations...
J&J to sponsor AURN College Football Awards
American Urban Radio Networks (AURN) announced Johnson & Johnson Consumer and Personal Products will be a major sponsor of the 34th annual SBN Sports...
KYW launches “Hear Philly!”
As we mentioned yesterday (2/13/08 RBR #30), CBS Radio’s KYW-AM and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) are launching Hear Philly!, an Internet...
KYW to pact with GPTMC
KYW Newsradio (KYW-AM) is expected to announce a new online venture soon with the Greater Philadelphia Tourism Marketing Corporation (GPTMC) that will target people...
Omnicom CEO: No major ad spend cuts
Omnicom Group CEO John Wren said yesterday during the company’s quarterly conference call that the company’s clients had yet to make big cuts to...
The Brand Experience teams with World Vision
Aegis Media’s The Brand Experience, in coordination with The Production Network (TPN), has partnered with World Vision to produce the “World Vision Experience: AIDS”...
John Fabian leaves USRN
John Fabian, SVP/Eastern Sales at United Stations Radio Networks has left after a three-year stint with the network. He was hired by USRN from...
Florida launches new tourism effort
Worried about tourism dropping off as the national economy slumps, Florida has launched a national campaign aimed at drawing tourists in. Besides a 30-second...
WaMu unveils new campaign
WaMu announced a new marketing and advertising campaign that taps into customers’ emotional reactions to capture the essence of what it feels like to...
MediaCom realigns digital
MediaCom has enhanced its digital offering to help clients successfully compete in the digitally-driven world. Elements of this restructuring include the creation of a...
Regional Reps adds BAS Broadcasting
Regional Reps has signed an exclusive representation agreement with BAS Broadcasting to handle national sales for its newly acquired stations in Sandusky, Tiffin, Fremont,...