Verizon Wireless goes for triple play
Verizon Wireless has consolidated its advertising agency responsibilities across three companies (down from eight) covering local markets nationwide. Hill Holliday, Global Hue and Zenith...
Obama turns to radio in SC
South Carolina has elevated importance in the 2008 primary season, scheduled for 1/29/08 - a week ahead of 2/5/08, otherwise known as Super Duper...
Nurses mount health campaign
The Alliance for Quality Nursing Home Care (AQNHC) is targeting members of Congress who have a say in health care policy in the US....
AOL targets behavior
Time Warner's AOL announced a deal to acquire Tacoda, an online behavioral targeting advertising network. AOL says the acquisition will enable it to extend...
Elevator network targets ground floor
Gannett's Captivate Network is expanding its network of elevator-based news/entertainment/advertising video screens to target suburban office buildings, which are less likely to have elevators,...
Wal-Mart kicking off back-to-school season
Many children have just started getting the hang of life without school, a sure sign that it's time for retailers to ruin it with...
Discovery forecast: 72andSunny
The Discovery Channel has named 72andSunny its creative agency of record following a two-month review. The agency will oversee all US strategic and creative...
MediaBank gets 10.5 million investment
Yet another online startup is hoping to establish itself as the standard for how all sort of old media and new media advertising is...
Chrysler ad goes over the edge
Reacting to public outcry, Chrysler Group has nixed an "edgy" ad that had aired in the Netherlands, showing a dog electrocuted when it urinated...
Peacock deal targets shoppers
NBC Universal will produce customized, branded content for the PRN Supermarket Check-Out TV channel network, owned by Thomson. The first advertiser to sign up...
Omnicom forms OMG Digital
Omnicom Media Group announced the formation of OMG Digital, a new unit with responsibility for leading functional initiatives across Omnicom Media Group's digital media...
CBS Radio to sponsor Electronic Living Expo
Living Expositions Inc. announced that CBS Radio has signed on as a premier media sponsor for the Electronic Living Expo (ELX) Boston, to be...
Investing in smart marketing
by Ilia I. Leon¡El tiempo! It seems like just the other day that Hispanic marketing stalled in this country by the mere preconceived notion...
Ruth’s Chris announces new SVP/Marketing
Ruth's Chris Steak House announces the appointment of restaurant industry veteran Damon Liever as SVP Marketing. Liever will be responsible for conceptualizing and implementing...
Petry Media’s McAuliff resigns
Tim McAuliff, Petry Media CEO, suddenly resigned earlier this week, with no reason offered to the press. McAuliff's resignation follows the exit earlier this...