JCPenney launches back-to-school campaign
J. C. Penney has day launched its new integrated back-to-school effort, encouraging kids and teens to "mix it up" and create a look that...
Feinberg looks back on Interep/Bear Stearns Radio Symposium
Matt Feinberg, SVP/National Radio, SVP/Director, Interactive Broadcast, Zenith Media Services, sent us this note to clear up some misconceptions that he may have created...
Tribune launches local entertainment sites in LA, NYC
Tribune Interactive, a division of Tribune Company, announced plans to expand the Metromix local entertainment website in Chicago across all of its newspaper markets. ...
Campbell outlines product plans for Russia, China
Campbell Soup Company outlined its entry strategy and product plans for Russia and China, the world's two largest soup consumption markets. Campbell will introduce...
Petry Media renews with Hoak Media
Petry Media Corporation, a leader in the nation's 8 billion spot television advertising market, announced Hoak Media has agreed to renew its rep deal...
WorldLink signs Gospel Music Channel
WorldLink, a multiplatform ad sales firm that made a large footprint in DR, has signed an exclusive ad sales rep deal with the Gospel...
MTV uses commercial minute ratings in upfront
Even thought cable networks tend to lose more viewers during commercial breaks than broadcasters, MTV and VH1 are using commercial minute ratings for upfront...
Wachovia: Ad environment weaker than expected
Marci Ryvicker, VP/Equity Research Wachovia Capital Markets, reports the ad environment is now weaker than was expected and they have lowered their forecasts: "The...
Cold Stone launches first TV campaign
In celebration of National Ice Cream Month and Cold Stone Creamery's new campaign, it is time to "love thy nemesis." Three sets of well-known...
Smirnoff Source unveils new broadcast and banner ads
Smirnoff Source, the new premium beverage offering from Diageo North America that combines pure spring water with alcohol, has launched a new campaign. The...
Hanes adds Cuba Gooding Jr. in "Look Who" campaign
Cuba Gooding Jr. will be featured alongside Michael Jordan in the brand's latest "Look Who" campaign. Supporting the new Hanes ComfortSoft Collection for Men...
Coca-Cola sponsoring 2007 Essence Music Festival
Coca-Cola announced today that it will celebrate the New Orleans homecoming of the 2007 Essence Music Festival Presented by Coca-Cola with the help of...
Syndication upfront looks like 2.25 billion
The syndication upfront is reportedly close to completion with the market expected to take in about 2.25 billion, up some 3% over last year....
Bear Stearns sums up Interep Radio Symposium
On June 28, Bear Stearns hosted the 4th Annual Interep Radio Symposium in NYC. The day encompassed 13 sessions over an eight-hour period....
Mediaedge:cia names Mark Sanders CFO, NA
Mediaedge:cia (MEC) has named Mark Sanders Chief Financial Officer, North America, effective today. Sanders will assume CFO responsibilities from Tom Handy. Handy will now...