Saturday, October 12, 2024

Richmond, gasoline radio spots examined

Media Monitors took a look at gasoline advertisers, the city of Richmond, VA and their use of spot radio. Coming in #1 was VERIZON...

Tony Ponturo to Keynote Interep’s 9th Annual Power of Urban Radio Symposium

Interep announced Tony Ponturo, VP/Global Media and Sports Marketing, Anheuser-Busch, and President/CEO of Busch Media Group will deliver the keynote at its 9th Power...

News Corp’s mobile arm taps ad exec to develop partnerships

Former vice president of worldwide television promotions for 20th Century Fox Licensing and Merchandising, Amy Lorbati, has been appointed as vice president of marketing...

Long John Silver’s appoints Northlich AOR

Long John Silver's has selected Cincinnati-based independent agency Northlich as its agency of record. This win nurtures a growing relationship between Yum! Brands and...

Richmond, gasoline radio spots examined

Media Monitors took a look at gasoline advertisers, the city of Richmond, VA and their use of spot radio. Coming in #1 was VERIZON...

News Corp's mobile arm taps ad exec to develop partnerships

Former vice president of worldwide television promotions for 20th Century Fox Licensing and Merchandising, Amy Lorbati, has been appointed as vice president of marketing...

FCIC launches PSAs to promote USA.gov portal

The Federal Citizen Information Center (FCIC) has launched a new PSA campaign to raise consumer awareness about the abundance of information that is easily...

Sarah Fay on running Carat USA

Newly-appointed Carat USA CEO Sarah Fay (7/30/07 TVBR #147) spoke with RBR/TVBR about her promotion and more of the philosophy behind the Carat USA-Carat...

CC Radio unveils panel of judges for EAR Awards

Clear Channel Radio has unveiled the ad industry media notables participating on the independent panel of judges for the Excellence in Advertising on Radio...

Carat reorganization

Carat USA and Carat Fusion, the digital marketing operation, have merged and will now carry the name Carat. The move is intended to meld...

New marketing boss for Coke

The Coca-Cola Company has named Joseph Tripodi to the position of Chief Marketing and Commercial Officer, reporting to President and COO Muhtar Kent. Tripodi...

Rasmussen laces up Nike

R/GA, which bills itself as "the agency for the digital age," announced that Robert Rasmussen has joined the agency as executive creative director on...

Wendy’s looks to spend its way to bigger profits

Number three burger chain Wendy's was able to post positive profit results in Q2 despite a slight loss in revenue. The company is banking...

Advertisers sign up for Mexican soccer

Grupo Latino de Radio (GLR) has added an additional team to its lineup of Mexican 1st Division Soccer games in Torneo de Apertura 2007,...

SWMX moves to new generation

SoftWave Media Exchange announced the launch of SWMX Radio 2.0, the second generation marketplace platform facilitating the purchase, sale and management of radio advertising...