BENMARRadio launches BENMAR Complete for ad sales
BENMARadio announced the introduction of BENMAR Complete, a way for stations to use 21st century technology to deliver an edge over all other media...
Red Cross launches 2008 PSA campaign
The American Red Cross recently launched its new PSA campaign “Change a Life,” which includes print, television, radio, online, out-of-home components in both English...
Colonial Life Goes 'One On One' With ESPN
Colonial Life announced a new partnership with ESPN that involves the sole sponsorship for the "One-on-One" match-up analysis to run during ABC's college basketball...
Google will make a splash at TVB'08
The much-discussed Google foray into the television business will be the subject of a special general session at TVB’s 2008 Annual Marketing Conference, scheduled...
Allstate’s Lisa Cochrane to deliver RAB keynote
Lisa Cochrane, VP/Integrated Communications for Allstate, will deliver the Wednesday morning keynote during RAB008 2/13 in Atlanta. In her address, What Makes Radio Work...
TiVo signs CBS to Stop||Watch
TiVo announced CBS Corp. has entered into a research partnership via TiVo's Stop||Watch service, which provides second-by-second measurement of program and specific commercial ratings...
Interep’s Kizart played role in FCC No Urban/Hispanic Dictates meeting
Interep’s Sherman Kizart, SVP/Director of Urban Marketing, played an integral role in arranging the meeting recently held between the FCC and members of key...
What GroupM reorg means to local buying
Following up on our story that GroupM announced local broadcast buying units at its Mediaedge:cia, MediaCom, and MindShare media agencies will be consolidated into...
TheLadders.com launches first national campaign
TheLadders.com, an online marketplace for 100k+ jobs, announced the launch of its first national campaign. The company has tapped Fallon Minneapolis as its first...
Fox sells out Super Bowl inventory
Fox has sold the last Super Bowl ad yesterday, according to a NY Post story. The ad scored just above the 2.7 million average...
Nielsen: local radio tops for African American ad spend
In its first 12-month analysis of ad spending on media outlets that reach African American consumers, The Nielsen Company reported spending from 10/1/06- 9/30/07...
DDB Worldwide wins Unilever Ice Cream brands
Unilever has awarded its US ice cream brands, including Breyers, Klondike, Popsicle and Good Humor to DDB Worldwide. In addition to the US win,...
Nancy Hill named AAAAs CEO
Nancy Hill. 49, has been named President and CEO of The American Association of Advertising Agencies, replacing O. Burtch Drake. Hill most recently served...
Synergy Brands signs with NY Islanders for P&G promotions
Synergy Brands has entered into a sponsorship deal with the NY Islanders to promote certain P&G products including Duracell, Folgers, Gillette and Pringles through...
GroupM reorganizes local buying
WPP’s GroupM announced a reorganization of local broadcast buying units at its Mediaedge:cia, MediaCom, and MindShare media agencies. The announcement was made by GroupM...