Ad-tracking moves forward
The Nielsen Company and Ad-ID, a joint venture of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc (ANA),...
For your demographic information
There's an excellent chance that this won't catch on, but just in case it does, you'll want to be able to say you were...
Nancy Hill, Marc Goldstein open AAAAs
Everything is changing Digital, example was YouTube, brought up two years ago. Who had heard of the company? Only 12 raised their hands.
Donlin exits Planworks
Starcom MediaVest Group/The Americas CEO Laura Desmond announced that Dennis Donlin will leave the company, effective April 1st. Donlin is General Manager and President...
JCPenney adds Hispanic agency
Looking to increase its marketing to American Hispanics, JCPenney has names The Vidal Partnership as its US Hispanic advertising agency of record. The goal...
DDS expands ePort initiatives with TVB
Donovan Data Systems (DDS) announced an expansion of its relationship with TVB's ePort Initiative at the AAAAs 2008 Media Conference & Tradeshow, in Orlando....
Dan Mason sends PPM memo to stations
Agencies aren’t going to wait until all broadcasters agree—they are going to buy stations based on PPM ratings. The question is, who will be on board?
Fund uses radio to smoke out PA pols
They're trying to get smoke out of the workplace in Pennsylvania, but apparently a number of powerful state legislators are blocking any movement to...
Agency takes TiVo down to the second
Omnicom Media Group is going to use the ability of DVR service TiVo which allows viewing habits of an anonymous 20K group, for the...
George Stephanopoulos to keynote TVB'08
George Stephanopoulos, chief Washington correspondent for ABC News, will be the luncheon speaker at TVB’s annual marketing conference on March 27.“In the middle of...
Turner Cable nets to present during broadcast upfront week
Time Warner’s Turner cable networks TNT, TBS and TruTV announced they will present new schedules to advertisers the same upfront week (5/14) as the...
UCC launching gay-affirming campaign
The United Church of Christ will launch a two-week, pre-Easter ad blitz on Sirius Satellite Radio, beginning 3/10. During the two weeks before Easter,...
Stronger upfront expected
Despite fears of a recession and a crippling writers' strike that has left television broadcasters bleeding viewers, ad buyers and network executives say the...
Initiative launches Amphibian unit
Initiative USA has launched Amphibian, a new unit that personifies the agency’s mission to successfully straddle and meld the worlds of traditional and interactive...
RPA wins several new accounts
RPA Los Angeles has been named buying AOR for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura...