Ford launches "Swap My Ride"
Ford has launched "Swap My Ride," a secret stunt in which folks who had recently bought new cars from competitors traded them temporarily for...
Midway Games delivers campaign for "Stranglehold"
Midway Games unveiled a multi-million dollar campaign for the highly award-winning Stranglehold release in North America for the Xbox 360 today. The PC and...
CBS creates "tasty" ad for "Cane"
CBS announced it has created a first of its kind print ad for a television series that tastes like a non-alcoholic lime mojito. The...
Kansas City and college radio spots examined
Media Monitors took a look at college advertisers, Kansas City and their use of spot radio. Last week in Kansas City, these were the...
Brothel now advertising on billboards in Vegas
KVBC.com reports that the Chicken Ranch, a well-known brothel in Pahrump, NV, began advertising its services on a mobile billboard. Billboards advertising brothels are...
Radio continues to be strong for planned vehicle purchasers
As planned vehicle purchasers hit a 5 year low, radio continues to be one of the best ways to reach those adults who are...
Moving traditional media forward
Phil Cowdell, CEO of Ford Media Services across WPP's media agencies (collectively referred to as GroupM), spoke to RBR/TVBR recently for an upcoming OneonOne...
Chrysler announces commercial competition for dealers
The New Chrysler is announcing a grassroots initiative to involve its dealer partners. The company is looking to draw from their creative energy and...
Web ad spend to eclipse radio in '07
Emarketer analyst Ben Macklin says online ad spending is expected to surpass radio for the first time this year. Radio dollars are expected to...
Grey Goose launches new campaign
Grey Goose Vodka, the "World's Best Tasting Vodka," announced the launch of its new "Discerning Taste" campaign. Produced by New York-based @radical.media, the campaign...
Wendy's sells 25 million Baconator hamburgers
Wendy's reported nearly 25 million Baconators have been sold in North America during the initial eight weeks it has promoted the sandwich. Wendy's has...
Grey Goose launches new campaign
Grey Goose Vodka, the "World's Best Tasting Vodka," announced the launch of its new "Discerning Taste" campaign. Produced by New York-based @radical.media, the campaign...
Wendy's sells 25 million Baconator hamburgers
Wendy's reported nearly 25 million Baconators have been sold in North America during the initial eight weeks it has promoted the sandwich. Wendy's has...
28 broadcast groups, all major rep firms commit to TVB ePort
Cox Television and Fox's KTTV-TV LA and WNYW-TV NYC have signed on for TVB ePort, it was announced by the Television Bureau of Advertising,...
Visa to consolidate buying
Visa has begun a review to consolidate its global buying account. Visa spent 417.8 million in marketing in the U.S., according to Ad Age's...