Sears, Hearst print team for multimedia blitz
A new campaign that begins this week from a partnership between Sears and Hearst, according to the NY Times. “Reimagine you” features wide variety...
MindShare taps American Family Insurance
MindShare NA has been awarded planning and buying for American Family Insurance, the nation's third-largest mutual property and casualty insurer with over 15 billion...
Agencies respond to MRC PPM news
We asked some agency folks about the news (see Radio News) that The MRC has denied PPM accreditation for Philly and New York. What...
Obama leads in Ohio and Texas advertising
Democrat Barack Obama is the leading advertiser in advance of the March 4 Ohio and Texas presidential primaries, The Nielsen Company reported.According to Nielsen...
Sheraton signs partnership with CBS Sports, NCAA
Sheraton Hotels & Resorts is teaming up with CBS Sports and the NCAA as an Official NCAA Corporate Partner. Sheraton is launching the sponsorship...
Ads on local TV news drive greater most product awareness
Not only is local TV news content the biggest audience draw for news and information on-air and on digital platforms -- it is also...
KRG lists Fall 2007 National Format Averages
Katz Radio Group’s National Format Averages report for Fall 2007 said the Iraq war, the political season and baseball’s Mitchell Report on steroids all...
WaMu unveils new Hispanic campaign
WaMu announced the Hispanic component of its newly-launched "Whoo hoo!" campaign. The fully integrated effort -- which spans TV, print, outdoor and radio --...
24/7 Real Media & Petry Media partner
24/7 Real Media, a global digital marketing company, and Petry Media announced a partnership where 24/7 will be the technological backbone for Digerati iSales...
BDSradio.com signs ABC Radio Networks
Nielsen BDS and ABC Radio Networks announced a licensing and distribution agreement granting ABC Radio Networks exclusive rights to market and license BDSradio.com to...
Gordon Biersch to promote 20th Anniversary
Gordon Biersch Brewing Company and Gordon Biersch Brewery Restaurant Group have hired Allison & Partners San Francisco as the company’s PR AOR. Allison &...
Converse launches “Connectivity” campaign
In 2008 Converse commemorates its centennial year with the global launch of a new campaign entitled “Connectivity.” The new effort celebrates 100 years of...
GroupM Interaction names John Montgomery COO
John Montgomery, a GroupM digital media specialist with expertise in emerging ad technologies, was named COO of GroupM Interaction North America, a new position....
TVB to focus on all-digital station business model
The all-digital television station, less than a year away as broadcasters prepare to turn off their analog signals, will be the subject of a...
MoneyGram launches major global campaign via Draftfcb
MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency...