Saturday, October 12, 2024

Damon's Grill launches new radio effort

With the fall sports season about to kickoff, Damon's Grill wants to make sure enthusiastic fans never get carried away and go topless. So...

28 broadcast groups, all major rep firms commit to TVB ePort

Cox Television and Fox's KTTV-TV LA and WNYW-TV NYC have signed on for TVB ePort, it was announced by the Television Bureau of Advertising,...

AT&T's 2 billion dollar media account in review

AT&T has put its 2.3 billion buying and planning account in review. In a statement, AT&T said it will be issuing RFPs to incumbent...

Sears and Camaro achieve highest product placement in June

The Sears placement on ABC's "Extreme Makeover Home Edition" had the top product placement score on broadcast network television in June, The Nielsen Company...

Harlem Globetrotters tap WongDoody

To create excitement for their upcoming 2008 "Magic As Ever" World Tour, the Harlem Globetrotters have named WongDoody as the team's creative agency of...

H-P launches 300 million effort around new printers

Hewlett-Packard plans to launch a slew of new printers and web-based printing services, in a move to keep the sales of the company's printing...

South Park creators, Comedy Central strike ad sharing deal

Matt Stone and Trey Parker, the creators and executive producers of "South Park," and Comedy Central have signed a joint venture that involves millions...

WarpRadio partners with TargetSpot for advertising

WarpRadio.com and streaming media advertising company TargetSpot  today announced a partnership allowing advertisers to utilize TargetSpot's ad serving technology and marketplace on WarpRadio's network...

Boston and books radio spots examined

Media Monitors took a look at book advertisements, the city of Boston and their use of spot radio. Last week in Boston, the #1...

Heinz invites America to vote for next commercial

Heinz received 4,157 qualified video entries for its "Top This" TV Challenge asking consumers to create the next great Heinz Ketchup commercial that will...

Kaiser Permanente ads focus health at every stage of life

Kaiser Permanente has launched the fourth season of its "Thrive" campaign—via television, radio and print ads that reflect the integrated health care organization's commitment...

BK boosts Homer Simpson movie

Homer Simpson would be proud that it took the allure of burgers to get audiences to see his new film, according to results by...

Sharp launches branding campaign

Sharp Imaging and Information Company of America (SIICA) announced campaign that will highlight the company's OSA technology, under the theme "Work Without Limits," and...

Jones MediaAmerica details debut of two new RADAR nets

Jones MediaAmerica made a strong showing in a RADAR 93 Special Tab with the creation of two new networks - Jones MediaAmerica Adult Power...

Roehm's suit against Wal-Mart dismissed in Michigan

Former Wal-Mart marketer Julie Roehm's lawsuit against the retailer has been dismissed from state court in Michigan. Judge Denise Langford Morris, sitting in Oakland...